Unwrap Inspiration with the TikTokMadeMeBuyIt Holiday Gift Guide
When the TikTok community comes together, they move culture—and commerce—in powerful ways, and the #TikTokMadeMeBuyIt phenomenon is a prime example. Products they rave about become cultural sensations, inspiring people on and off TikTok to try, buy, and share with their networks, leading to massive consumer demand, out-of-stock shelves, and months-long waitlists for products.
And now the 2021 #TikTokMadeMeBuyIt Holiday Gift Guide is here! You can visit TikTokGiftGuide.com to shop the products that took off on TikTok in 2021 before they sell out again.
The guide features favorites like Clinique's Black Honey Lipstick, a dusky shade first introduced in 1971 that burst back onto the scene over the summer when #BeautyTok took notice—and has been selling out ever since. Likewise, West Elm's super soft Tencel sheets sold out when comfort-seeking TikTokers snagged them all, prompting the brand to restock and add new colors.
Products in the Holiday Gift Guide are sorted by category, so whether you're buying for a beauty buff, a life hack lover, a digital tech devotee, a foodie fanatic, a skincare loyalist, or a fashion aficionado, it's easy to find the perfect holiday gift.
The power of #TikTokMadeMeBuyIt
It's a whole new kind of commerce that's emerging on TikTok, with our users at the helm—and it's transforming the way consumers and brands interact. In fact, 83% of TikTokers said they come here for product reviews,¹ and it's why 67% said they were inspired by the community to shop, even when they weren't looking to do so.²
We didn't create #TikTokMadeMeBuyIt—our users did, because today's consumers want experiences that entertain, enable participation, and connect them to people they trust and believe in.
On TikTok, users celebrate and elevate brands they interact with, because they have a say—their voices and opinions are just as important.
It's this authenticity and empowerment that has helped brands like Maybelline and Aerie grow communities, move products, and enter the zeitgeist.
Check out all the bestselling gifts at TikTokGiftGuide.com.
TikTok Marketing Science US Path-to-Purchase Research conducted by Luth, September 2021
TikTok Marketing Science US, Holiday Shopping Behavior Custom Research, conducted by Walnut Unlimited, October 2020