Account solutions

TikTok Business Account

Unlock performance insights, creative tools, and exclusive account features you need to grow your business. Learn how to do all of this with a TikTok Business Account.

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The numbers don't lie

55 %

of people on TikTok say TikTok helps them discover new products/brands

68 %

of users look up reviews of a product/brand on TikTok

48 %

of TikTok users are interested in making a purchase on or from TikTok in the next 3 months

Tap into TikTok's Business Account features

Learn what works for your audience with analytics

Get clear insights with the Analytics feature. See how your content is performing alongside data on account growth and audience demographics.

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Scale your brand presence and build your engagement

Showcase your brand and level up your organic growth with tools like auto-messaging and post scheduler.

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Drive sales with business-friendly features

Convert viewers to customers with link-in-bio, business contact information, and lead generation tools.

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Get inspired with creative tools

Take your content to the next level with inspiration from the Creative Hub and royalty-free tunes from the Commercial Music Library.

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Here's how to get started

1. Download TikTok

Visit the Apple App Store or Google Play store to download the TikTok app. Once the app is installed and opened, find the Profile icon in the bottom menu bar and click “Sign Up” to register.

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2. Set up your free Business Account

In the app, click "..." on the top right of the Profile page, go to Settings & Privacy then click Manage account and select Switch to Business Account. Choose the category that best fits your business to receive customized content, events, and solutions.

3. Start creating

Use your new Business Account to create content and explore the world of TikTok. You can check out our suite of creative tools to help you get started. Happy posting!

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Here are some tips from our business superstars with a Business Account

Glitter Friends

The glimmer in health & wellness

Meet Jhyll, owner of Organic by Glitter Friends. She shares her healthy lifestyle tips and has gained 825.1K followers. Since creating her Business Account, Jhyll has expanded sales both locally and internationally. Dive into her tips and tricks on navigating advertising with TikTok.

Corpse Flower Studio

Growing Seattle's green scene

Introducing Sue, the owner of Corpse Flower Studio. After creating a Business Account, Sue's content flourished! Since then, her account has amassed over 64,400 followers. Follow in Sue's suit and check out her tips for TikTok success.

Antur Supply Co

Putting the jean in genius

Osian brought his innovative ideas to life through his brand, Antur Supply Co. Since starting his Business Account, he has amassed almost 90,000 followers. Check out his pointers on promoting your brand on TikTok.

Pretty Little Thing

Building a trendy following

Pretty Little Thing, a UK-based fashion retailer owned by Boohoo Group, wanted to build its brand presence amongst its target audience of 16-24-year-old women by showcasing the endless transformations a woman can have through its diverse collections.

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TikTok Business Account

The numbers don't lie

Tap into TikTok's Business Account features

Learn what works for your audience with analytics

Scale your brand presence and build your engagement

Drive sales with business-friendly features

Get inspired with creative tools

Here's how to get started

1. Download TikTok

2. Set up your free Business Account

3. Start creating

Here are some tips from our business superstars with a Business Account

The glimmer in health & wellness

Growing Seattle's green scene

Putting the jean in genius

Building a trendy following

Get growing with Business Account

Spark creativity