Get all your TikTok for Business news, guides, reports and more—hot off the presses.
Introducing TikTok Fundamentals, a powerful and easy-to-use framework for unlocking the full potential of TikTok and achieving reliable performance at scale.
Announcing our first-party measurement solution that enables web advertisers to go beyond the last-click model and truly understand the customer journey on TikTok.
Gain more powerful insight into TikTok's contribution to your app campaigns.
The holiday season is a crucial time for e-commerce small businesses, as consumers flock to online shopping platforms in search of the perfect gifts. To make the most of this opportunity, it's essential to start planning early and implement effective strategies to increase your e-commerce sales. In this blog post, we explore some proven methods to help boost your sales during the holiday season, highlighting the importance of early preparation and the potential of TikTok as a powerful sales-driving platform.
Studies show that click-based attribution undervalues TikTok conversions. Learn how to measure the value of TikTok ad views and exit the learning phase faster.
Understand how different touchpoints in your customer journey contribute to conversions, with TransUnion's TruAudience Marketing Attribution solution.
TikTok has been ranked first in ad equity among video platforms in Kantar's annual Media Reactions report, once again showing TikTok's ability to resonate with consumers and capture their attention.
Announcing the launch of Search Ads Toggle, a new feature on TikTok Ads Manager that allows brands to serve ads on the TikTok search results page.
With Black Friday 2023 being the unofficial "kick-off" of holiday shopping, it's essential to start planning your Black Friday advertising and marketing strategy now, while consumers begin researching and purchasing their perfect gifts, to make the most of this bustling shopping event.
Shopify's expanded integration with TikTok brings e-commerce merchants the benefits of Events API, a secure and reliable server-side connection that offers improved ad delivery and measurement
With an increasingly complex purchase journey, how do you prove that the investment in advertising for your app is paying off? We have some answers, and they are all in a brand new playbook developed with AppsFlyer, providing a complete measurement and performance manual for app marketing.
Experts from TikTok gathered in NYC and LA for the first-ever flagship keynote and immersive workshop event, TikTok High. TikTok High's Class of 2023, connected over shared business objectives, challenges, and opportunities, working together to develop impactful media plans and content strategies in time for the holidays and 2024.
Summer has just begun but the Beauty & Care community on TikTok has already been actively discussing this year's summer essentials.
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