Explore featured articles
Get all your TikTok for Business news, guides, reports and more—hot off the presses.
Our top story
TikTok World 2022: Relive the magic
Learn about the all-new branding and performance solutions unveiled at TikTok World, be inspired by the way brands are using them, and hear what’s new from the TikTok for Business team and creators.
Learn moreSee what else is happening on TikTok
Three Steps to Create Your 2023 Marketing Calendar on TikTok
Whether your goal is driving awareness, consideration, or sales, jump start your marketing strategy with TikTok's 2023 Marketing Planner.
Announcing TikTok's 2023 What's Next trend report
Check out TikTok's yearly global trend forecast, designed to help marketers understand how consumers' wants and needs will change in the upcoming year.
Ways to measure creator marketing success on TikTok
Learn how to evaluate the impact of your creator-led TikTok marketing campaigns using CreatorIQ's key performance metrics.
TV & TikTok: Together from Dawn to Dusk
TV still dominates media consumption during key events. Marketers need to spend their budgets wisely during peak seasons by building media partnerships that offer strong retention and recall.
Introducing TikTok Academy
Introducing TikTok Academy, our new virtual always-on global education platform, designed to develop TikTok expertise for marketers of all backgrounds.
Driving Full-Funnel Impact with the Power of Digital
While advertisers continue to work towards optimizing marketing efforts to achieve maximum ROIs, the conventional notion remains that digital drives short-term results and TV still drives long-term KPIs.
Full-funnel ad creative made easy with Canva
Learn how to use TikTok templates on Canva, explore best practices for creating TikTok ads, and hear from a TikTok expert as they analyze best-performing designs.
Composer Spotlight: Brad Thomas Ackley
Brad Thomas Ackley is a 2022 Grammy-winning composer, innovator and music director. We sat down with Brad to understand more about his success and inspiration behind some of his music hits on TikTok.
Evolution of Sound Volume 3: Tools to turn it up
Want to be heard on TikTok? Dive into our solutions and tools that make storytelling through sound easier than ever for creators, artists and brands.
Ace the Auction: Best Practices for Performance
How do you navigate the TikTok auction in order to hit your marks? Read on for our insider tips to optimize ad performance. We'll walk through performance best practices step by step, from setup to delivery.
Sports on TikTok: How to win the big game 🏈
POV: You're a brand trying to reach your audience around the time of the big game. Whether you choose to use existing ad creative or make native TikTok videos, we can help you make TikTok a valuable part of your strategy for the big game.
The brands that won on TikTok in 2022
The European G.O.A.T. was crowned at The TikTok Awards 2022 in Amsterdam.
Want to see us in your inbox?
By clicking the "Sign Up" button, you confirm your consent to receiving the TikTok for Business Newsletter and the latest updates, news, and events from TikTok for Business. Your information will be used in accordance with our Privacy Policy. You may opt out at any time.
