Explore featured articles
Get all your TikTok for Business news, guides, reports and more—hot off the presses.
Our top story
TikTok Fundamentals: Unlock the full potential of TikTok advertising
Introducing TikTok Fundamentals, a powerful and easy-to-use framework for unlocking the full potential of TikTok and achieving reliable performance at scale.
See what else is happening on TikTok
Introducing Attribution Analytics: TikTok's first-party measurement solution
Announcing our first-party measurement solution that enables web advertisers to go beyond the last-click model and truly understand the customer journey on TikTok.
3 common questions about transitioning to a self-attributing network (SAN)
Gain more powerful insight into TikTok's contribution to your app campaigns.
10 Tips to Increase E-Commerce Sales This Holiday Season on TikTok
The holiday season is a crucial time for e-commerce small businesses, as consumers flock to online shopping platforms in search of the perfect gifts. To make the most of this opportunity, it's essential to start planning early and implement effective strategies to increase your e-commerce sales. In this blog post, we explore some proven methods to help boost your sales during the holiday season, highlighting the importance of early preparation and the potential of TikTok as a powerful sales-driving platform.
Beyond the click: Understanding the impact of views on TikTok
Studies show that click-based attribution undervalues TikTok conversions. Learn how to measure the value of TikTok ad views and exit the learning phase faster.
Measure the impact of your campaigns with multi-touch attribution
Understand how different touchpoints in your customer journey contribute to conversions, with TransUnion's TruAudience Marketing Attribution solution.
TikTok ranked #1 in ad equity among video platforms globally by Kantar
TikTok has been ranked first in ad equity among video platforms in Kantar's annual Media Reactions report, once again showing TikTok's ability to resonate with consumers and capture their attention.
Introducing the TikTok Search Ads Toggle
Announcing the launch of Search Ads Toggle, a new feature on TikTok Ads Manager that allows brands to serve ads on the TikTok search results page.
6 Black Friday Marketing Tips For Driving Small Business Holiday Sales
With Black Friday 2023 being the unofficial "kick-off" of holiday shopping, it's essential to start planning your Black Friday advertising and marketing strategy now, while consumers begin researching and purchasing their perfect gifts, to make the most of this bustling shopping event.
Expanded Shopify integration strengthens ad performance and attribution
Shopify's expanded integration with TikTok brings e-commerce merchants the benefits of Events API, a secure and reliable server-side connection that offers improved ad delivery and measurement
The best practices to boost your app performance with TikTok and AppsFlyer
With an increasingly complex purchase journey, how do you prove that the investment in advertising for your app is paying off? We have some answers, and they are all in a brand new playbook developed with AppsFlyer, providing a complete measurement and performance manual for app marketing.
Top 6 Takeaways from TikTok High every small and medium business needs to know
Experts from TikTok gathered in NYC and LA for the first-ever flagship keynote and immersive workshop event, TikTok High. TikTok High's Class of 2023, connected over shared business objectives, challenges, and opportunities, working together to develop impactful media plans and content strategies in time for the holidays and 2024.
Beauty & care must-have products this summer from fan-favorite small & medium businesses
Summer has just begun but the Beauty & Care community on TikTok has already been actively discussing this year's summer essentials.
Want to see us in your inbox?
By clicking the "Sign Up" button, you confirm your consent to receiving the TikTok for Business Newsletter and the latest updates, news, and events from TikTok for Business. Your information will be used in accordance with our Privacy Policy. You may opt out at any time.
