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TikTok Fundamentals: Unlock the full potential of TikTok advertising

Introducing TikTok Fundamentals, a powerful and easy-to-use framework for unlocking the full potential of TikTok and achieving reliable performance at scale.

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Introducing Attribution Analytics: TikTok's first-party measurement solution

Announcing our first-party measurement solution that enables web advertisers to go beyond the last-click model and truly understand the customer journey on TikTok.

Attribution Analytics
Solutions September 19, 2023

3 common questions about transitioning to a self-attributing network (SAN)

Gain more powerful insight into TikTok's contribution to your app campaigns.

Generic blog header - 1
Solutions September 18, 2023
Guides & how-to's

10 Tips to Increase E-Commerce Sales This Holiday Season on TikTok

The holiday season is a crucial time for e-commerce small businesses, as consumers flock to online shopping platforms in search of the perfect gifts. To make the most of this opportunity, it's essential to start planning early and implement effective strategies to increase your e-commerce sales. In this blog post, we explore some proven methods to help boost your sales during the holiday season, highlighting the importance of early preparation and the potential of TikTok as a powerful sales-driving platform.

Community, Trends September 18, 2023
Research & insights, Guides & how-to's

Beyond the click: Understanding the impact of views on TikTok

Studies show that click-based attribution undervalues TikTok conversions. Learn how to measure the value of TikTok ad views and exit the learning phase faster.

Beyond the click
Solutions, Partners September 12, 2023

Measure the impact of your campaigns with multi-touch attribution

Understand how different touchpoints in your customer journey contribute to conversions, with TransUnion's TruAudience Marketing Attribution solution.

TikTok x TransUnion
Solutions, Partners September 07, 2023

TikTok ranked #1 in ad equity among video platforms globally by Kantar

TikTok has been ranked first in ad equity among video platforms in Kantar's annual Media Reactions report, once again showing TikTok's ability to resonate with consumers and capture their attention.

Kantar Media Reactions Report 2023
TikTok For Business September 06, 2023

Introducing the TikTok Search Ads Toggle

Announcing the launch of Search Ads Toggle, a new feature on TikTok Ads Manager that allows brands to serve ads on the TikTok search results page.

Search Ads Toggle
TikTok For Business August 22, 2023
Guides & how-to's

6 Black Friday Marketing Tips For Driving Small Business Holiday Sales

With Black Friday 2023 being the unofficial "kick-off" of holiday shopping, it's essential to start planning your Black Friday advertising and marketing strategy now, while consumers begin researching and purchasing their perfect gifts, to make the most of this bustling shopping event.

Community, Trends August 18, 2023

Expanded Shopify integration strengthens ad performance and attribution

Shopify's expanded integration with TikTok brings e-commerce merchants the benefits of Events API, a secure and reliable server-side connection that offers improved ad delivery and measurement

Shopify blog social
Solutions August 17, 2023
Guides & how-to's

The best practices to boost your app performance with TikTok and AppsFlyer

With an increasingly complex purchase journey, how do you prove that the investment in advertising for your app is paying off? We have some answers, and they are all in a brand new playbook developed with AppsFlyer, providing a complete measurement and performance manual for app marketing.

tiktok appsflyer playbook social
Solutions, Partners August 09, 2023

Top 6 Takeaways from TikTok High every small and medium business needs to know

Experts from TikTok gathered in NYC and LA for the first-ever flagship keynote and immersive workshop event, TikTok High. TikTok High's Class of 2023, connected over shared business objectives, challenges, and opportunities, working together to develop impactful media plans and content strategies in time for the holidays and 2024.

Community, Events July 31, 2023
Guides & how-to's

Beauty & care must-have products this summer from fan-favorite small & medium businesses

Summer has just begun but the Beauty & Care community on TikTok has already been actively discussing this year's summer essentials.

Community July 25, 2023

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