Advertising Solutions

Lead Generation

Turn tuned-in audiences into high-value customers.

Meet TikTok Lead Generation, a next-gen solution built for the new way people discover and connect with businesses.

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How we know it works

57 %

are likely to purchase from the advertised brand after viewing a TikTok Lead Generation ad.

69 %

felt that Lead Generation ads on TikTok “caught their attention.”

58 %

agreed they are more enjoyable than similar ads they’ve seen on other platforms.

Next-Gen Lead Gen

Benefits

Find new customers

Attract lead prospects with access to a highly engaged and unduplicated audience.

Generate more leads

Increase the number of leads captured with new forms and multiple destinations.

Improve lead quality

Turn our leaned-in, engaged community into your next qualified lead.

Features

Two ways to drive leads

Drive leads directly within the For You feed or through your website with our flexible solution.

Seamless CRM integration

Integrate with Zapier, LeadsBridge, and other prominent CRM partners to seamlessly capture, nurture, and follow up with new leads within your CRM.

Customized solutions

Customizable native forms and destinations to make sure you can show off the elements that matter most to your business.

Running a Lead Generation campaign on TikTok is easy

Native Lead Generation

Capture leads in an Instant Form within the TikTok app. Sync leads to your CRM in real time. Great if you want to build a list of potential customers and qualify them later.

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Website Lead Generation

Redirect users to an external landing page and capture leads on your website. Useful if you have a website form with built-in lead qualification.

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See how brands already use Lead Generation

Reflections

The Colorado Springs-based creative agency set up a Lead Generation campaign for mortgage solutions that combined multiple TikTok tools.

90% decrease in CPC

9K+ new quality leads

3.5% average CVR

UAG School of Medicine

The Latin American medical school ran its first Lead Generation campaign to build a pipeline of students interested in its medical school program.

2.1% conversion rate

88% reduction in CPA

80% reduction in CPC

Nina Ricci

The fragrance brand promoted its latest fragrance, Nina Rose, using Lead Generation, a TikTok ad solution designed to help businesses reach customers and drive conversion with ease.

42% conversion rate

1.5% click-through rate

84% reduction in CPL

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Lead Generation

Turn tuned-in audiences into high-value customers.

How we know it works

Next-Gen Lead Gen