Brand safety

Welcome to the TikTok Brand Safety Center

On TikTok, you can put your brand at the forefront of innovative storytelling and creative content to connect with audiences in ways you just can't do anywhere else. Whether your business is big or small, we believe that creating a positive environment for our community is the foundation for keeping your brand safe.
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We strive to create the most trusted environment for brands

Keeping Our Community Safe

Our top priority as a company is to protect our community. By prioritizing the safety and security of our creators, in turn, we create a positive environment for your brand.
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Building Brand Safe Solutions

We're a unique platform with unique solutions; and we are building solutions for brand safety that are tailored to the unique needs of our platform, our community and our brand partners.
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Championing Transparency & Accountability

We are striving to be the most transparent and accountable company in the industry when it comes to how we're keeping our community safe.
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Partnering for Progress

We are our strongest when we work together, which is why we regularly partner with experts, industry organizations and brand partners to help inform our policies, practices and products - as well as to raise the bar for the industry as a whole.
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Partnerships, certifications and solutions

Better Together! TikTok works closely with an array of partners and industry trade groups to keep evolving our policies and provide solutions that empower advertisers to tell their story safely and securely.
BSC Partners and Certifications


Transparency at TikTok

As we work to bring our mission to life, we aspire to be transparent with our community in order to build and maintain trust. For more information on our progress and commitment to Transparency and Accountability, check out our Transparency Center and resources!

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Latest Announcements

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TikTok Safety Center

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See what's happening with safety at TikTok

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TikTok Inventory Filter

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