Our idea is simple...
use TikTok to do good.

TikTok wants to inspire and encourage a new generation to have a positive impact on the planet and those around them. Check out some organizations that have used TikTok to grow their audience, activate supporters, and raise awareness around specific causes.

Here are a few ways TikTok can help you help the world.

Account Management

Let us help you tap into the potential of our talented TikTok creators. We will assist with best practices, manage relationships, and offer guidance every step of the way until you’ve reached your end goal.

Advanced Analytics (Beta)

Let’s drive real change together. Our data and insights will provide you with analytics about your account and your videos to see how your audience develops and how your videos perform over time.

Promoted Hashtags

Increase awareness for your cause with a promoted hashtag. Millions of TikTok users can then create videos to that hashtag.

Previous Campaigns


Earth Hour, initiated by World Wildlife Fund, is the world’s largest collective environmental movement, which launches annual public celebrations in 3,500 cities across more than 170 countries. TikTok joined the 2019 Earth Hour campaign as a global partner of WWF, inviting users and celebrities around the world to support environmental protection.

50K videos created

100M video views

4.5M in-app likes


The United Nation’s International Fund for Agricultural Development (IFAD) launched the world’s largest dance challenge to help people in rural areas of Africa and other developing countries. IFAD’s #DanceForChange TikTok’s videos were created by our users as a virtual petition to increase investment in sustainable agriculture.

33K videos created

81M video views


Safer Internet Day is an annual international initiative that promotes safer and more responsible use of online technology and mobile phones by children and young people across the world. In celebration of this year’s Safer Internet Day, TikTok partnered with 29 NGOs in multiple locations and organized the "BetterMeBetterInternet" challenge.

1.6M videos created

82.2M video views


In collaboration with tourism agencies in multiple locations, TikTok launched a global campaign to boost the tourism economy. More than 100 countries and regions have participated in the #TikTok Travel global challenge with customized in-app features. By showcasing the world's destinations through the lens of users, TikTok uses creativity to encourage travel and bring to life the deeper meaning behind each destination.

1.75M videos created

1.4B video views


DoSomething, Oceana, and Best Friends launched #CreateForACause to leverage our users’ creativity to raise awareness and funds. They asked users to create and share videos and in exchange, TikTok donated to a charity of their choice.

1.4M videos created

249M video views

$2M donated

2019 Gold Halo Award

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