Earth Hour, initiated by World Wildlife Fund, is the world’s largest collective environmental movement, which launches annual public celebrations in 3,500 cities across more than 170 countries. TikTok joined the 2019 Earth Hour campaign as a global partner of WWF, inviting users and celebrities around the world to support environmental protection.

The United Nation’s International Fund for Agricultural Development (IFAD) launched the world’s largest dance challenge to help people in rural areas of Africa and other developing countries. IFAD’s #DanceForChange TikTok’s videos were created by our users as a virtual petition to increase investment in sustainable agriculture.

Safer Internet Day is an annual international initiative that promotes safer and more responsible use of online technology and mobile phones by children and young people across the world. In celebration of this year’s Safer Internet Day, TikTok partnered with 29 NGOs in multiple locations and organized the "BetterMeBetterInternet" challenge.

In collaboration with tourism agencies in multiple locations, TikTok launched a global campaign to boost the tourism economy. More than 100 countries and regions have participated in the #TikTok Travel global challenge with customized in-app features. By showcasing the world's destinations through the lens of users, TikTok uses creativity to encourage travel and bring to life the deeper meaning behind each destination.

DoSomething, Oceana, and Best Friends launched #CreateForACause to leverage our users’ creativity to raise awareness and funds. They asked users to create and share videos and in exchange, TikTok donated to a charity of their choice.