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Welcome to the world of TikTok ads

Ads on TikTok are easy to set up, fun to make and can help you meet your marketing objectives faster. Ready?
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What is TikTok?

Entertainment that connects

TikTok is a unique mobile platform where people create, discover and find community through videos.

An immersive video experience

TikTok videos are full-screen, sound-on and range from 15 seconds to 3 minutes. They captivate audiences with their cinematic content.

An engaged community

Here, creators, users and brands make their voices heard and discover whole new worlds on the For You page.

A place to grow your brand

With 1 billion active users in 150 regions, TikTok is one of the fastest-growing entertainment platforms in the world.
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How to create an ad

1. Choose your marketing objective
Pick from options like improving reach, driving higher traffic and increasing installs. We can optimize your campaign to match.
2. Select a target audience
Create a custom audience or lookalike audience to reach your specific audience.
3. Set your budget
Choose a daily or lifetime budget.
4. Make your ad
The fun part. Create your ad using video, images and sound to tie it all together. Or have our creative tools automate this for you.
5. Go live
We’ll make sure your ad is reaching the right people.
6. Manage your ad
Use our analytics tools to monitor the effectiveness of your campaign.
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Learn how

Consider these

getting-started-objectives

Objectives

Choosing the right marketing objectives can be confusing. Let us help.

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Creative tools

Find tools to create campaigns audiences will love, like TikTok Video Editor, Smart Video Soundtrack and Smart Text.

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Targeting

Learn how to pinpoint the exact demographics, interests and behaviors that define your target audience and get your ads in front of the right eyes.

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Measurement

After your campaign is up and running, we’ll help you track its performance with our easy-to-use measuring tools—so you can get all of the information you need to achieve the best results possible.

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Resources for you

Small business

Solutions that help small businesses grow
TikTok Marketing Partners
TikTok Marketing Partners
Work with our badged experts to level up your TikTok strategy, from creative and music to commerce, measurement and more.
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Business Account
Create a business profile to access performance metrics, audience insights, and creative tools that empower you to think like a marketer but act like a creator.
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Spark Ads
Boost your own or creators' videos to maximize impact for your brand.
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Promote
Give organic content a boost in users’ feeds.
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Large business

Creator

Agency

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Ready to start advertising?

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