Start making ads
Getting started

Welcome to the world of TikTok ads

Ads on TikTok are easy to set up, fun to make and can help you meet your marketing objectives faster. Ready?

What is TikTok?

Entertainment that connects

TikTok is a unique mobile platform where people create, discover and find community through videos.

An immersive video experience

TikTok videos are full-screen, sound-on and range from 15 seconds to 3 minutes. They captivate audiences with their cinematic content.

An engaged community

Here, creators, users and brands make their voices heard and discover whole new worlds on the For You page.

A place to grow your brand

With 1 billion active users in 150 regions, TikTok is one of the fastest-growing entertainment platforms in the world.
Learn how

How to create an ad

1. Choose your marketing objective
Pick from options like improving reach, driving higher traffic and increasing installs. We can optimize your campaign to match.
2. Select a target audience
Create a custom audience or lookalike audience to reach your specific audience.
3. Set your budget
Choose a daily or lifetime budget.
4. Make your ad
The fun part. Create your ad using video, images and sound to tie it all together. Or have our creative tools automate this for you.
5. Go live
We’ll make sure your ad is reaching the right people.
6. Manage your ad
Use our analytics tools to monitor the effectiveness of your campaign.
01 / 06
Create now
Learn how

Consider these



Choosing the right marketing objectives can be confusing. Let us help.

Learn more
Creative tools 2

Creative tools

Find tools to create campaigns audiences will love, like TikTok Video Editor, Smart Video Soundtrack and Smart Text.

Learn more
Getting started targeting image


Learn how to pinpoint the exact demographics, interests and behaviors that define your target audience and get your ads in front of the right eyes.

Learn more
getting started measurement image


After your campaign is up and running, we’ll help you track its performance with our easy-to-use measuring tools—so you can get all of the information you need to achieve the best results possible.

Learn more

Resources for you

Small business

Solutions that help small businesses grow
TikTok Marketing Partners
TikTok Marketing Partners
Work with our badged experts to level up your TikTok strategy, from creative and music to commerce, measurement and more.
Learn more
Business Account Image
Business Account
Create a business profile to access performance metrics, audience insights, and creative tools that empower you to think like a marketer but act like a creator.
Learn more
Spark Ads Image
Spark Ads
Boost your own or creators' videos to maximize impact for your brand.
Learn more
Promote Image
Give organic content a boost in users’ feeds.
Learn more

Large business



Get started

Explore more on TikTok for Business

homepage - getstarted - brand safety

Learn about Brand Safety

Get Started
Solutions image

Get an overview of our solutions

Get Started
Inspirations Image

Hear about success stories

Get Started
Whats new image

Discover what’s new on TikTok

Get Started
Ready to start advertising?

Let’s go!

Get Started
Get started