What's new at TikTok Academy

When TikTok Academy launched in late 2022, marketers of all experience levels jumped at the opportunity to enroll and embark on a quest for TikTok mastery. TikTok Academy is a digital, all-in-one global education platform, designed to take marketers from TikTok beginners to TikTok pros through a series of learning paths including TikTok Essentials, Creating for TikTok, and Safety & Integrity.

TikTok Academy is aimed at developing your TikTok expertise through an interactive, self-paced educational adventure. Choose curated courses covering a range of topics, from trend outlooks and how to partner with creators (featuring advice from actual creators) to deep dives into ad solutions, campaign optimization, and more.

TikTok Academy gives brands and agencies the keys to harness the power of TikTok. TikTok is still a new advertising platform — how you plan, buy, measure, and create is a little different than other media. This is a place that demystifies and teaches, no matter what level of knowledge you may have.

Haley Paas

Head of Global Marketing Solutions, TikTok

New courses

We are excited to announce five new additions to the TikTok Academy lineup:

🎓 Celebrating Diverse Cultures on TikTok

In this 30-minute course, you'll learn how to engage with multicultural communities on TikTok and hear valuable advice from real platform creators.

🎓 Developing Always-Engaged Strategies

This guide to always-on marketing on TikTok will help you build a powerful presence on the platform through a holistic strategy that incorporates paid, organic, and creator-led content.

🎓 TikTok Fundamentals

This course is designed to walk you through our three-part framework for running efficient and impactful performance campaigns on TikTok Ads Manager.

🎓 Creative Codes

This course dives into the six best practices for creating TikTok content that captures your audience's attention and drives results.

🎓 Lead Generation

Learn to turn tuned-in audiences into high-value customers. This in-depth course shows you everything you need to know about using TikTok to generate leads for your business.​

TikTok Academy is constantly expanding its offerings to keep up with the latest product releases and updates, industry standards, client needs, and the evolving TikTok community.

Coming soon

Interested in what's next? Keep an eye out for these upcoming courses.

🎓 TikTok Essentials

To maximize your results, you need to understand the basic principles of TikTok. TikTok Academy offers several courses to strengthen your foundational understanding of the platform, and we will continue to expand these offerings with two new courses covering the basics of Commerce and Retail on TikTok.

🎓 Creating for TikTok

A huge focus of TikTok Academy is teaching marketers how to create high-performing ad creative for TikTok. In the future, expect content that builds further on the newly launched Creative Codebook, an expert guide on creative best practices.

🎓 Safety & Integrity

At TikTok, our top priority is protecting our community. TikTok Academy wants to spotlight the platform's commitment to brand safety with courses that explain how TikTok creates a trusted environment for brands, built on a foundation of safety, transparency and accountability. Coming soon, you can expect courses on Brand Safety Partnerships and Brand Safety Practices.