TikTok Holiday Guide 2023: Inspire Shoppers & Drive Sales

2023 Holiday

Drive holiday sales with TikTok advertising

Inspire shoppers from discovery to purchase and beyond this holiday shopping season with our 2023 holiday marketing playbook: The Holidays For You.

Download the playbook

Put your brand at the top of holiday shopping lists

1 in 2

TikTok users turn to the FYP for holiday & shopping events content.

38%

of shoppers are likely to start shopping earlier this year.

1.4x

TikTok users are 1.4x more likely to buy a product they saw on our platform.

Your home for the holidays

Achieve all of your holiday goals on TikTok with strategies and solutions tailored to the shopping season. Dive deeper into The Holidays For You by becoming an expert on what makes holiday campaigns soar on TikTok.

Take the TikTok Academy course today

A solution for every objective

A solution for every objective

Connect and convert holiday audiences

From attracting new shoppers to retargeting existing customers, TikTok has solutions for each stage of the marketing funnel. Combining Video Shopping Ads with branding ad products will create a full-funnel campaign to connect and convert all season long.

Drive sales during key holiday shopping periods

Optimize your holiday commerce campaigns with performance ad solutions that convert audiences. Solutions like Lead Generation and Value-Based Optimization create a seamless shopping journey and help capture sales during holiday shopping events.

Boost awareness through holiday storytelling

The TikTok community is inspired every day with authentic storytelling. Stand out, build brand loyalty, and create an emotional connection with consumers through our full suite of a branding solutions such as In-Feed Ads, Top Feed, Pulse, and more.

Resources

Explore holiday marketing playbooks

Q5 Marketing Playbook

The post-holiday season is for checking 2023 boxes and ringing in 2024 goals. While the rest of the world might still be on holiday, TikTok communities of shoppers and brand loyalists never are.

Learn more

Holiday Playbook for Small Businesses

Follow our step-by-step guide to help you get started so you can sleigh this year's holiday season. Whether you're new to TikTok or an experienced advertiser, we've got the tools and insights you need to plan your best holiday season yet.

Learn more

Holiday Playbook for Gaming Brands

The 2023 holiday season will be critical for gaming companies. Connect with gamers this holiday season with ad content that fuels buzz and buying intent.

Download PDF

Solutions to activate your holiday campaign

Measurement solutions

Unwrap the full impact of your holiday campaign with full-funnel measurement solutions, designed to cover every touchpoint in the customer journey.

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Video Shopping Ads

Reach new audiences and drive sales with shoppable videos that take users seamlessly from the For You page to checkout.

Learn more

Creative Center

Supercharge your holiday campaign creatives with our tools: dive into Trends for the hottest hashtags and songs, discover purchasing patterns with Top Products, and uncover popular search terms with Keyword Insights.

Creative Center

TikTok Shop

Let your audience discover and shop your products right from TikTok—helping your business become the next big thing on #TikTokMadeMeBuyIt.

TikTok Shop

Success Stories

Get inspired by these holiday campaigns

Monos

Canadian travel and luggage brand Monos increased awareness and boosted sales during Black Friday and Cyber Monday with Video Shopping Ads, In-Feed Ads and Spark Ads.

+205% ROAS

-45% CPA

+18% CTR

Nest NEW YORK

Fragrance and lifestyle brand NEST New York drove brand consideration and website traffic by highlighting its holiday product selection with Spark Ads and Display Cards.

6M+ impressions

59.7K clicks

0.97% CTR

Sephora

Multinational beauty retailer Sephora partnered with popular beauty creators to drive traffic and inspire purchases during its annual Holiday Savings Event using In-Feed Ads and Gift Code Stickers.

2.6X more conversions

6.1X higher conversion rate

2.4X higher payment value

LOOKFANTASTIC

Online beauty boutique LOOKFANTASTIC leveraged high impact solutions TopView and Top Feed to maximize share of voice and boost sales during Black Friday and Cyber Weekend.

7.7M unique users reached

8.3% increase in engagement rate

22.2% complete payment rate

James Allen

Online diamond jewelery retailer James Allen leveraged Video Shopping Ads to drive engagement ring sales during the Holiday shopping season.

-29% CPA

+28% CTR

-36% CPM

Nordic Nest

The home of Scandinavian interior design, Nordic Nest leveraged Video Shopping Ads with Dynamic Destination to amplify product discovery, purchase intent, and conversion leading up to Christmas.

25% increase in ROAS

61% decrease in CPA

01 / 06

Find a soundtrack for your holiday campaign

Hanukkah playlist

Chag sameach! Our Hanukkah playlist is full of royalty-free music to light up your campaign.

Listen now

Christmas playlist

Deck the halls with our Christmas playlist, pre-cleared for commercial use.

Listen now

New Year's Eve playlist

Keep the festive spirit going with curated soundtracks to ring in the new year.

Listen now

Start your holiday planning today

The Holidays For You

Join the conversation to inspire holiday purchases.

Get started

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Drive holiday sales with TikTok advertising

Put your brand at the top of holiday shopping lists

Your home for the holidays

A solution for every objective

A solution for every objective

Connect and convert holiday audiences

Drive sales during key holiday shopping periods

Boost awareness through holiday storytelling

Explore holiday marketing playbooks

Q5 Marketing Playbook

Holiday Playbook for Small Businesses

Holiday Playbook for Gaming Brands

Solutions to activate your holiday campaign

Measurement solutions

Video Shopping Ads

Creative Center

TikTok Shop

Measurement solutions

Video Shopping Ads

Creative Center

TikTok Shop

Get inspired by these holiday campaigns

Monos

Nest NEW YORK

Sephora

LOOKFANTASTIC

James Allen

Nordic Nest

Find a soundtrack for your holiday campaign

Hanukkah playlist

Christmas playlist

New Year's Eve playlist

Start your holiday planning today

The Holidays For You

Spark creativity