Following a lengthy judging process by our DACH jury, consisting of senior leaders and specialists from across the industry, we're very excited to announce the final DACH shortlists competing to be recognised as the very best of the best. Read on to find out who's smashing it on the platform and is in the running to be crowned the G.O.A.T. (that's 'Greatest of All Time'...) of TikTok ads!
This award celebrates the brands and agencies that dared to push the boundaries of creativity with TikTok ads that felt truly native and custom to the platform.
And the Greatest Creative shortlist is:
ALDI Nord, #GuteBeatsFürAlle
Credits: Accenture Song (Creative) + PHD (Media)
ALDI Nord x Ski Aggu, Wintertraum
Credits: Accenture Song (Creative) + PHD (Media)
Ford Deutschland, Ford GT
Credits: ODALINE + Justaddsugar (Creative + Media)
Kaufland, Spar-Raps
Credits: DEPARTD (Creative)
Kleinanzeigen, Rebranding
Credits: Gen-Up (Creative + Media)
Nikon, Mystery Box Challenge
Credits: charles & charlotte + ODALINE (Creative)
ProSieben, Cabybara
Credits: Seven.One Entertainment (Creative + Media)
REWE, Der REWE Admin
Credits: Justaddsugar (Creative + Media)
Ricola, Murmeli
Credits: Yours Truly (Creative + Media)
Spotify, Spotify EQUAL
Credits: DEPARTD (Creative)
This category celebrates the measurable impact of paid TikTok campaigns, highlighting the brands that harnessed TikTok to smash their lower-funnel objectives.
And the Greatest Performance shortlist is:
DUNKIN Switzerland, DUNKIN Watch project
Credits: AnW Studios (Creative & Media)
ERGO, Zahnzusatzversicherung
Credits: xevio (Creative)
freenet, freenet FUNK App
Credits: Pro & Me (Creative)
Live Nation, Blue Man Group
Credits: NYBA (Media)
Original Wagner, Original Wagner
Credits: Heimat + DEPARTD (Creative) + Path (Media)
refurbed, VSA Retargeting
Credits: refurbed Marketplace
RTL+, Doctor's Diary
Credits: RTL Deutschland
Schweiz Tourismus, Grand Train Tour of Switzerland
Credits: Wirz Group (Creative)
SunExpress, SunExpress
Credits: Territory Media (Media)
Thalia, #BookClub
A brand new category this year, Greatest Small Business celebrates the brands with fewer than 50 employees that leveraged TikTok ads to achieve their campaign goals and drive real-world results.
And the Greatest Small Business shortlist is:
Krebsliga Zürich, Ja nicht rot werden
Credits: Kingfluencers (Creative)
Spacies, Spacies
Credits: barkerz (Creative + Media)
System Akvile, Akvile AI App
All nominees across categories will be automatically considered for the overall top prize of Greatest TikTok. Greatest TikTok is awarded to the best overall campaign: the campaign that pushed the boundaries of creativity with ads that felt truly native to the platform, smashed its lower-funnel objectives and proved campaign effectiveness. We’re looking for the campaign that really tapped into TikTok's community, creativity and trends to inspire joy and create a cultural moment.
We can't wait for the awards ceremony on 8th November in Berlin, where our top-class DACH jury will crown the winners of the TikTok Ad Awards 2023.
Congratulations and good luck to the shortlisted entries! See you in Berlin!