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Made for TikTok: Talking Creative

Our new video series features inspirational conversations with creative industry leaders who are making an impact on TikTok for brands.

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Creative is the most valuable variable in any advertising content. We've created Made For TikTok: Talking Creative to inspire creative professionals in the art of crafting content and campaigns that resonate with the TikTok community. Through inspirational conversations with industry leaders from creative agencies, in-house brand teams, and creator agencies, you'll learn how to ideate, pitch, and produce TikTok-first content that not only drives commercial success but also leaves a lasting cultural impact.

Hosted by TikTok's Creative Agency Partnerships Lead, Jordan Randall, Made For TikTok: Talking Creative is designed for a wide spectrum of creative advertising professionals, including art directors, copywriters, producers, account managers, community managers, strategists, business affairs experts, and more.

New episodes drop each week. Explore the latest below, and bookmark the playlist for more coming soon.

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Episode 1

Matt Ian on turning fan feedback into success

Taco Bell's "Anti-Hero" campaign, which won the inaugural 'Best Use of TikTok' award at the 2023 Ad Age A-List Awards, capitalized on fan outcry over the removal of the Mexican Pizza, offering an ideal opportunity for Taco Bell to collaborate with fans. We sat with Matt Ian, Chief Creative Officer of Deutsch LA, the agency behind this award-winning campaign, to explore the campaign's inception, production, and remarkable impact.

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Episode 2

Lesley Parks on long-form TikTok content

Hilton Hotels & Resorts' 10-minute TikTok left an unforgettable mark on the industry. Behind this critically-acclaimed campaign is TBWA\Chiat\Day. Discover the creative magic, strategic insights, and the remarkable journey that brought Hilton's viral TikTok campaign to life with TBWA's Executive Strategy Director of Social & Content, Lesley Parks.

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Episode 3

Ricki Askin & Bryan Cosgrove on music licensing

Have questions about music and sound licensing on TikTok? Want to learn exactly how to lean into music in a unique way that creates cultural impact & conversation? Get your headphones ready, because Ricki Askin and Bryan Cosgrove from TikTok's Commerical Music & Creative Licensing team are here to educate us on the do's and don'ts of music & sound licensing.

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Episode 4

Dalit Saad on sructuring creative teams

The self-proclaimed 'anti-agency,' kvell, is a visionary creative agency with a focus on developing content for Gen Z and Millennial audiences. Here to tell us about how kvell ditched the old-school structures and made their own rules is Dalit Saad, Co-Founder and Chief Creative Officer. Hear more about authenticity in advertising, and how TikTok has officially democratized creativity and changed the game for marketers and advertisers.

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Episode 5

Jamie Falkowski on accelerating the creative process

Few brands on TikTok integrate more creatively into the cultural conversation than Chipotle. The agency partner behind this work is Day One Agency. Leading the agency's creative team is Chief Creative Officer, Jamie Falkowski, who built a creative team that moves at the speed of TikTok.

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Episode 6

Ashley Rudder on building creator partnerships

Whalar is a Creator commerce company that's reinventing how brands and agencies can drive growth through creator partnerships. The industry's first-ever Chief Creator Officer, Ashley Rudder shares how brands and creative teams can approach Creators, creator content and creator equity that builds trust and authenticity for brands on TikTok.

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Episode 7

Chris Jackson on attracting new audiences

When Lululemon embraced 'dupe culture' instead of resisting it, Fast Company celebrated this strategy as one that every brand should duplicate. Lululemon's Director of Global Content and Social Strategy, Chris Jackson shares how their TikTok content strategy is optimized to reach new audiences, educate viewers and bring joy to the TikTok community.

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Episode 8

Alyssa Stevens on fostering co-creation

Gorton's Seafood is an iconic legacy brand that won the inaugural 'Best Use of TikTok' award at the 2023 Ad Age Small Agency Awards. The agency behind this award-winning work is Connelly Partners. Connelly's Director of PR, Social Media & Influencer Marketing, Alyssa Stevens, shares her team's approach to co-creating brand content with fans and creators.

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Made for TikTok: Talking Creative

Explore episodes

Matt Ian on turning fan feedback into success

Lesley Parks on long-form TikTok content

Ricki Askin & Bryan Cosgrove on music licensing

Dalit Saad on sructuring creative teams

Jamie Falkowski on accelerating the creative process

Ashley Rudder on building creator partnerships

Chris Jackson on attracting new audiences

Alyssa Stevens on fostering co-creation

Spark creativity