Instant Page: Streamline the customer journey with a lightning-fast experience

January 31, 2022

Build a visually stunning, lightweight and lightning-fast web page on TikTok for a friction-free mobile experience between In-Feed Ads and your brand.

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When it comes to driving users from an In-Feed Ad to a landing page, every moment counts. A slow or interrupted loading experience could lead to high bounce rates and inefficient conversions.


Designed to streamline the customer journey, TikTok Instant Page is a lightweight native landing page within the app that loads up to 11 times faster than standard mobile pages. 


Within an Instant Page, users can view videos and images, swipe through carousels, or click on buttons to explore another destination – all without leaving the TikTok app. Instant Pages are easy to build and customize for your brand.


Why TikTok Instant Page?

  • Seamless customer journey: Streamlined browsing on TikTok and owned sites ensures a smooth experience for users. Instant Page allows brands to tell their story by highlighting products, services and promotions to users coming from In-Feed Ads. This not only boosts load time and conversions, but also encourages users to spend more time learning about the brand.

  • Lightning speed: TikTok Instant Page is a lightweight mobile web page that loads up to 11 times faster¹ than standard mobile web, driving on-site duration and performance by capturing attention when it counts.

  • Flexible customization: Our easy-to-use drag-and-drop module allows marketers to create bespoke page layouts and content without relying on technical teams. Bring your brand message to life quickly and intuitively with customizable creative components and templates to fit any marketing scenario.

  • Maximize results: Optimize towards conversions that occur on your Instant Page, or leverage the TikTok Pixel to enhance delivery optimization on your own site. Drive up to 40% lower cost per action when optimizing towards conversions that occur on your Instant Page.¹


The seamless customer journey

From In-Feed Ads

User triggers Instant Page by tapping a call-to-action or card within the ad.

Through TikTok Instant Page

Instant Page loads in a flash, and the user can learn more about the brand message or offer.

To your website

User clicks a button on the Instant Page and is redirected to the external website or landing page where they can take action.

Speed towards your marketing goals

TikTok Instant page is designed to meet all of your marketing needs. With Instant Page, brands can reach and engage customers in sales and conversations for optimal campaign results.

  • Grow sales: Create visually engaging experiences that showcase your product, service or promotion to customers and grow your sales.

  • Drive traffic: Attract prospective customers from TikTok to visit your site or app, making it easy for them to take action.

  • Increase reach: Reach the maximum number of people in your targeted audience to raise awareness of your product or service.


TikTok Instant Page is now available globally for all In-Feed Ads formats. It's compatible with campaigns geared towards Traffic, Conversion, Reach and Video Views.

Learn more about TikTok Instant Page in the Business Help Center.

Learn more

1. TikTok internal data, 2021.

See how brands have scaled their success with Instant Page

LowerMyBills

See how LowerMyBills used TikTok Instant Page to collect qualified leads for their home refinancing solution with a 20% more efficient cost per acquisition.

Getcontact

See how Getcontact used TikTok Instant Page to increase their conversion rate by 23% while lowering cost per install by 29%.
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