Creative

Create Fresh Holiday Ads All Season Long With TikTok Creative Cards

November 21, 2023

Actively engage your audience, show off your expertise with a side of fun, and make your small business relevant and relatable with innovative ideas for celebrating the holidays.

creative cards

Craft new & engaging content with 100+ ideas in one deck full of fun

The winter months are the biggest months when it comes to shopping, so making an impact and growing your connection with customers during this time of year is vital if you want to see a holiday sales spike. On TikTok, that means reaching your audience often, particularly since 50% of TikTok users utilize the FYP for holiday and shopping events content¹.


TikTok Creative Cards help you develop new ways to communicate with concise ad concepts displayed on a collection of more than 100 digital cards. With so many thought starters at the ready, it’s easy to keep your content fresh and avoid going stale, which can help you attract attention to seasonal products and gift ideas.



Creative Cards

5 Categories, Endless Ideas

To engage the audience on TikTok, you have to be authentic to your brand identity and what drives it. With that in mind, TikTok Creative Cards were developed to work for a variety of small businesses, so even if one idea doesn’t fit, there are plenty of others to try out from five different categories:


  • Community: Actively engage your audience, creating an ongoing dialogue that builds loyalty. Among these insights are ways to include customer testimonials and craft content based on user comments.


  • Edutainment: Show off your expertise with a side of fun, adding confidence to every purchase decision. This category includes creative ways to showcase and explain products, share lessons learned and introduce a big offer.


  • Creator Tools: Harness the power of the platform and expand your impact. From narration and green screen ideas to the addition of music and captions, these concepts can multiply views and increase likability.


  • Trends: Make your business relevant and relatable by showing your audience that you’re part of the same community. These cards offer exciting ways to join in on trending memes and hot hashtags, as well as innovative ideas for celebrating the holidays.


  • Storytelling: Build stronger connections with your community. Open up about your business and personal journeys through behind-the-scenes footage, your origin story and the challenges you’ve faced.


Keep the Holidays Creative

Freshen up your ad strategy and grow your game with tactics for aiding conversions. Don’t miss out on your chance to make the most of the holidays. Check out this exciting new feature for 100+ ideas that can help you enjoy an exceptional shopping season.

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Sources

1. Winter holidays include Thanksgiving, Christmas, Hannukah, Kwanzaa, New Year's and Valentine's Day, as well as shopping moments (Black Friday, Small Business Saturday, Cyber Monday, Giving Tuesday).

2. TikTok Marketing Science [US/CA] Holiday Purchasing Research 2022 conducted by Material.


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