3 common questions about TikTok's Promote feature

Promote, an advertising tool in your TikTok app, can help you to generate more video views, website visits, and followers. There are many ways to advertise your TikTok videos. TikTok Promote provides one of the easiest and most intuitive ways to immediately place your content in the For You Feed with paid advertising.

Promote is a powerful and effective tool for businesses of all sizes, so let's dig into some common questions, misconceptions, and ways businesses can get started!

Could Promote impact or decrease the organic views that I receive on non-promoted videos?

Using Promote doesn't impact the number of views that you get on your other, non-promoted videos. The performance of your organic videos is unrelated to your promotion performance.

For promoted videos, in addition to having positive gains during the actual promotion period, your promoted videos will continue to have some positive effects after your promotion period has ended.

Are the followers and likes that I receive authentic, real users?

Users believe that fewer comments than likes and follows means that the interactions on their video are inauthentic. TikTok's algorithm tries to find the right users to show your content to when you use Promote. Users are likely to engage with your videos if they are targeted and interested. Following the use of Promote, you can better maintain and grow your audience by providing engaging content. The more engaging your content is, the more followers, likes, and comments you will receive.

I've heard Promote is an expensive tool. Do I really have to spend big $$$ to see any value?

When compared to other advertising methods, using Promote can be a more cost-effective way to reach a larger audience. With Promote, you can choose how much to spend over a set number of days. You can reach up to ~1000 views for as little as 10 dollars. Remember that Promote can help you to optimize your content over time. Using Promote, while also improving and creating engaging content, will help to captivate viewers in the long term both with and without the feature.

• Visit Promote in your TikTok app to get started, or visit the TikTok Help Center for more detailed instructions.