TikTok Independent Agency Spotlight: Celebrating agencies revolutionizing audience discovery and business growth

Meet agencies from TikTok's Strategic Agency Program community that are making a BIG impact

TikTok values the contributions of independent entrepreneurs and business owners who have bold, inspiring ideas and the grit to make them a reality. An unsung engine for the advertising community are media and creative agencies, some of which are small businesses themselves, and help bring dreams to life with their business-driving strategies.

It is our privilege to spotlight disruptive agencies that are innovating and redefining how businesses - big and small - find new customers and unlock new levels of business growth.

BlueChip Worldwide

Blue Chip, an award-winning brand and shopper marketing agency, has recently been rewarded for their exceptional performance on TikTok. As an independent agency, Blue Chip has shown impressive growth in their TikTok proficiency, client roster, and overall impact on businesses. This success is a testament to their dedication to constantly testing, learning, and adopting a variety of ad solutions, ensuring that they can bring success to clients of all sizes. Blue Chip works with both large-cap and mid-market companies, further cementing their position as a leading player in the industry. Their ability to embrace the spirit of candor, open communication, and community has undoubtedly contributed to their success on the platform and beyond.

Brand Knew

Brand Knew is a creative collective and strategic advisory that partners with media companies, causes, and consumer brands, helping support meaningful audience discovery and growth.

They have produced innovative campaigns amassing over 1M followers for clients through creative content planning and strategic media investments in various TikTok ad products.

Brand Knew embodies the innovative spirit by being at the forefront of testing new products on behalf of their clients, including being one of the first SMBs in the US to use the scheduled live feature and use Spark Ads Live event anchor.

M4 Agency

The small but mighty team at M4 Agency provides various marketing solutions. From media strategies and planning, to buying, Influencer Marketing, Social Media, branding, and audience monetization, and more, they intentionally explore ways to give life to their clients' ideas and needs.

A driver of their success is their approach to connecting with Hispanic and Latin X communities through meaningful, break-through creative. Most notably, they developed their own native TikTok creatives using Spanish speaking creators for both small and large brands.

Junction 37

Junction 37 describes themselves as a new model media agency built for the future. As a certified B Corp, Junction 37 is a community of people using business media and marketing services as a force for good. They dare to be different and promote purpose-driven brands, while amplifying technology, AI, and media strategies and performance. They make their partners the most sophisticated and revered marketers in their industry, in the most collaborative, honest, and transparent way possible.

The all-star team at Junction 37 has made incredible contributions to the advertising and small business communities. Through strategic media planning, sound investment in TikTok's high-value products that deliver dividends for their clients, openness to participate in TikTok advisory boards and alpha product tests, they are providing effective and thoughtful partnership.

These are just a small sampling of all the agencies out there moving the needle forward and driving impact. Congratulations and thank you to all of the amazing, revolutionary agencies working day in and out to drive results for their clients!