5 quick & easy ideas for getting started on TikTok

Users connect with brands on TikTok in a way that's unlike any other content platform in the world. The connections made between businesses and members of the community are deeper, more interactive, and generate higher engagement because of the way content is delivered, shared, and interacted with. It's natural for new brands and businesses on TikTok to feel overwhelmed by the environment, but we’re here to help. The TikTok For Business team has put together five quick and easy ideas to help your brand put its best foot forward on the platform.

Idea #1: Showcase your best sellers

Don’t delay the reveal. There’s a reason your top product is your top product and don’t shy away from it. Introduce TikTok users to your hottest item and focus your ad on that product or service. Amplify the draw of the product by speaking directly to why the product is so popular. Here are some ways you can highlight your flagship product to the TikTok community:

• Lead with a hook. Start your ad with something that will catch your audiences’ attention. Stats that emphasize the product’s popularity are a great start.

• Why is this product so popular? Give users the lowdown on why so many people have purchased your top product or signed up for your service. What makes this product the best? Partymachines clearly lays out the reasons why their foam machine is the most popular model on the market.

• End with a strong CTA. Use language that entices the audience to act now, in the moment. Will the product sell out? Is there a limited time promotion? Stir up the “carpe diem” instincts in your customer base.

Idea #2: Talk to happy customers

Always listen and stay engaged with your community on TikTok—especially happy customers. These members of the community are strong candidates to become your brand advocates, helping generate conversation and excitement around the brand organically.

Engage with your customers on a regular basis and explore getting them even more involved in ongoing campaigns. Use their testimonials to establish trust and credibility with your audience. Give them the opportunity to explain the benefits of your product or service. Your happy customers were members of your community before they made their purchase, and having “real people” communicate the value of your product in their own words helps your message resonate with potential customers.

When collecting customer testimonials, entice them to speak to:

• What motivated them to make their purchase?

• What are the top benefits they’ve experienced post-purchase?

• How has your product improved their daily routine?

• How easy is your product to use?

Great examples of happy customers testimonials can be found from SendAFriend, Goodfair, and ZenfulNote.

Idea #3: Give them a look “behind the scenes”

TikTok users love learning about how things are made and where they come from. This is a great opportunity to show the human side of your business by giving users a glimpse of what it looks like behind the scenes.

Give TikTok users a chance to see the process of making your product. Create a more personal connection with your audience by showcasing the attention, effort, and care that goes into every product you make.

Behind the scenes videos don’t have to be limited to showing how products are made. Crew Supply Co. gave TikTok users a look at how orders are packaged, and Honey Art Cafe took users on a journey through a day in the life of a café owner, including photo shoots for social media campaigns. If you have content production planned for other channels, use that production process as an opportunity to capture unfiltered “behind the scenes” content that thrives on TikTok.

Idea #4: A day in the life

Connect with users in their own lives by showcasing your product or service in the context of their daily routines. This approach highlights the benefits of your product through a lens that is immediately relatable and connective. Product versatility, usefulness, and essentiality shine in “day in the life" videos.

Some brands, like Crew Supply Co., also find innovative ways to overlap “day in the life” with “behind the scenes” videos that humanize the brand, highlight quality products, and connect with users in relatable ways.

Idea #5: List it out

Starting any creative endeavor can be intimidating, and sometimes it's easiest to begin with a concise list that can be product benefits, different ways to use your product,or reasons why your product is essential to your customers. Building content from lists is a great way to show up on TikTok and concisely communicate your point.

These quick and easy ideas are jumping off points—there’s no limit to what you can do on TikTok! Once you’ve started building assets, don’t forget to take advantage of TikTok’s suite of creative tools to transform your content into true TikTok videos.

Get started today by signing up for a TikTok Ads Manager account or start planning your first campaign.