How it works

Do more with TikTok ads

Ads on TikTok are simple to set up, fun to create, and designed to hit your business goals.

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Everything you need to succeed on TikTok

TikTok has the tools and resources you need to achieve your marketing goals.

Grandma pilates
shopping guy
cooking guy
blue doors
queen
HIW budgeting

Budget

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Duration

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Ads you love for the budget you have

Most TikTok ads work on an auction format, where you specify your bid and daily spend. It's easy to set up, and you'll never exceed the limits you set.

How pricing works

Custom Audience

Custom Audience

My custom segment

Behaviors

Skincare
User for 1 year
Eco-conscious
Beauty

Age

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Where any audience can be your audience

Reach the right people with our advanced targeting tools or create a custom audience that lets you find people who already know or have engaged with your business.

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Ad Formats Asset
glasses

Glasses

Casual Brand

$128

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Ad formats designed to hit your goals

Choose from a range of ad formats to delight your audience and grow your business.

Explore ad formats

Ad Creation Asset

Ad creation made easy

TikTok has all the creative tools you need to develop, create and edit your TikTok video ads with ease.

Explore creative tools

2,344,211

Views from last 7 days

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Your results in real time

Track campaign performance when you want with real-time results reporting and resources that help you understand analytics and generate audience insights.

About ad performance measurement

Launch your first campaign in 3 easy steps

Check out our starter guide

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1. Take the quiz

Answer a few questions and we'll create a personalized marketing plan for your business.
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2. Craft your content

Start with an easy-to-use template or import existing creative to set up your ad.
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3. Run your campaign

In just a couple of easy steps, you'll be building your audience and growing sales on TikTok.

Your questions, answered

Business Help Center

How do I pick the right objective?

Advertising objectives are goals that you want to set and meet so you can help grow your business and engage your audience. To find the right objective for your campaign, go to your TikTok Ads Manager account and select from three categories of objectives: Awareness, Consideration, and Conversion. Advertising objectives are goals that you want to set and meet so you can help grow your business and engage your audience. To find the right objective for your campaign, go to your TikTok Ads Manager account and select from three categories of objectives: Awareness, Consideration, and Conversion.

How can I get started?

How do I make a successful ad?

How much is it to run TikTok ads?

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Ready to start growing with TikTok?

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