Cannes Lions 2024: Celebrating creativity on TikTok
We're coming to Cannes with more #foryou
We're coming back to the Riviera with big announcements, new products, and head-turning creativity from some of advertising's best. Come see us in Cannes and experience a side of TikTok you've only imagined.
The Garden at Cannes
Immerse yourself in the full TikTok experience. Cool down with trendy treats, get hands on with our new creative tools, and discover lots of opportunities to create in our space. Oh, and of course, there will be swag!
Inspirational keynotes for you
Their experiences uplift culture, creativity, and commerce. Hear from TikTok thought leaders, our partners, and even a few creators.
Creator workshops
Learn how to create like the pros do, day in and day out. A few very special creators are joining us for intimate settings and hands-on creativity.
Cannes programming #foryou
GRWM: The Creative Agency Edition
As consumer behavior changes, creative agencies are leading the way in marketing innovation for brands. Join us for a special fireside chat as we share insights on how creative agencies can thrive in this new era of modern marketing. By the end, you'll leave with ideas for how creative agencies can deliver more impact for brands while future-proofing their business.
Monday, June 17, 12pm - 12:30pm
What's Next on TikTok: Trends and Insights for 2024 and Beyond
Get inspired by TikTok's global trend forecasting experts as they unveil "What's Next" on TikTok in 2024 and beyond. Don't miss this opportunity to immerse yourself in our world and gain actionable insights that elevate your creative game.
Monday, June 17, 1pm - 1:30pm
Creator Marketing in the Age of Innovation
Amidst a rise of generative creation, creators continue to be what makes TikTok unique. They build culture and have vital insight into how brands can connect with communities. In this discussion, we'll delve into how technological innovations can benefit creators and enhance brand-creator collaborations on TikTok.
Monday, June 17, 2pm - 2:30pm
Unleashing creativity through innovative tech: A conversation
Innovative tools democratize content creation, making it easier, faster, and more accessible than ever to make truly creative content. How are different luminaries in the industry viewing this shift and adapting their strategies and offerings as a result? In this session, we'll bring together leaders from TikTok, brands, and technology partners to discuss how leading brands of tomorrow can take advantage of innovative technologies and unleash their creativity on TikTok—and beyond.
Monday, June 17, 3pm - 3:30pm
Thursday, June 20, 4pm - 4:30pm
Culture, not Consumers: Evolving with the Next Generation of Travelers
On TikTok, culture is the main character; the experience trumps a moment, and bucket lists come to life. Join us for a lively discussion about why cultural connections are more powerful than demographic labels and how marketers can connect with the next generation of travelers.
Tuesday, June 18, 11am - 11:30am
Made for TikTok: The Value of 'Always On' Creative
Embracing an 'always-on' content strategy that's both scalable and sustainable is the go-to solution for creative agencies looking to make a stronger impact for brands on TikTok. Join us for a dynamic conversation with creative agency leaders who understand that more varied creative content entertains users and drives deeper resonance for brands. You'll leave this session with renewed inspiration, plus strategies and creative examples that deliver real returns for your brand partners.
Tuesday, June 18, 12pm - 12:30pm
Get Your Return on Creative with Ipsos
Join us as we unveil new research about Return on Creative—the notion that brands see better business results when they invest in quality creative. Learn what creativity looks like on TikTok right now, the tools we offer that help brands facilitate creativity, and how creativity unlocks new business possibilities.
Tuesday, June 18, 1pm - 1:30pm
Wednesday, June 19, 2:30pm - 3pm
Reshaping the Future of Sports Entertainment - How TikTok is Revolutionizing Fan Engagement
In this panel, we explore the rapidly changing world of sports entertainment and how teams, leagues, and broadcasters are adapting to engage fans in the digital age. Our esteemed speakers, including Super Bowl Champion Andrew Whitworth, TNF & Turner Sports broadcaster Taylor Rooks, CMO of LA Rams Kathryn Fredrick, and Head of Global Production for TNF Jared Stacey, will discuss the innovative strategies, creative content, and fan engagement techniques that are transforming the sports industry. Moderated by Khartoon Weiss Global Business GM at TikTok and TNF Sideline Reporter Kaylee Hartung, this panel will provide valuable insights into the future of sports and the role of digital platforms in shaping fan experiences.
Tuesday, June 18, 2pm - 2:30pm
When Culture Is a Strategy
TikTok is more than just an entertainment platform; it's a cultural engine that impacts its audience's daily lives, connecting people and brands alike. Join us as we share the latest findings on how our community drives culture in the real world.
Tuesday, June 18, 3pm - 3:30pm
#TikTokMadeMeDriveIt
From launching new cars to celebrating brand moments, TikTok drives results for the automotive category. Hear new research about the luxury consumer on TikTok, audience insights, and tangible strategies from auto CMOs on their journey to conversion through TikTok's solutions.
Wednesday, June 19, 11:30am - 12pm
Real Talk About Culture in Business
Can brands be part of culture, or is it just cosplay? Join us for an honest conversation about how brands can authentically leverage culture for greater engagement and to influence action.
Wednesday, June 19, 12:30pm - 1pm
TikTok For Good Launchpad
83% of TikTok users want to see positive change in the world.¹ Join this showcase session to hear first-hand from agencies & brands on unlocking the power of creativity for meaningful and lasting change via TikTok.
Wednesday, June 19, 1:30pm - 2pm
The Art of Music Discovery for Brands
Join us for this session and learn how to find and engage with emerging artists and music communities on TikTok. Gain insight into how to harness the music trends happening on platform.
Wednesday, June 19, 3:30pm - 4pm
Creators and Creation: Driving Commerce Everywhere
TikTok drives commerce everywhere – online, in-store, and on TikTok itself. Compelling, objective-focused creative is key to our platform's success. Join this panel with top retail leaders to learn how TikTok-first creative drives both online and offline sales and take away actionable insights to unlock the full potential of your omnichannel strategies.
Thursday, June 20, 12pm - 12:30pm
Beyond Content: The Art of Value-Centric Marketing with Creators
Creativity in marketing is more powerful than ever, which sets memorable brands apart. As expectations and access to content consumption change, marketers must evolve from makers of content to makers of value. Join us as we discuss how creators are unlocking value for brands and future-proofing their creative approach.
Thursday, June 20, 1pm - 1:30pm
The Value of "Owning the Moment"
Marketers use data, consumer trends, and popular content to reach their customers where they're most likely to exist in their day-to-day lives, specifically by focusing on significant cultural moments. Join us as we discuss the true value of showing up with a large brand presence during these moments, how our panel of marketers decide to ""own the moment,"" and the value that it brings to their brands.
Thursday, June 20, 2pm - 2:30pm
From FYP to IRL: How TikTok creativity goes beyond the phone
TikTok drives culture online and beyond - from concerts to billboards to live events. Join us to learn and be inspired by how savvy 360 marketers harness the platform's influence to create impactful, connected, immersive omnichannel experiences.
Thursday, June 20, 4pm - 4:30pm
We'll be on the ground bringing you the latest updates from Cannes! Follow along at @TikTokforBusiness for a look into all the exciting moments, product news, best practices, and insights happening at Cannes all week long.
TikTok Marketing Science, Custom Social Cause Survey via Suzy, September 2021