Kicking off Small Business Month with TikTok

We believe small businesses are building stronger communities, inspiring future entrepreneurs, and creating a brighter future for us all, which is why we're taking a moment to celebrate some of the 5 million U.S. businesses who call TikTok home¹.

From Jessica Tran, the founder of @jtmobiledetailing, who says 60% of customers choose her car detailing shop because they saw her on TikTok, to Jaz & Sam Sears, the owners and operators of @aztaco.king who grew their business from a food cart in a parking lot to two restaurants in less than six months, we've seen small businesses create joyful, authentic content and translate their TikTok communities to game-changing success. This month, and every month, we not only recognize these incredible brands, we celebrate them.

Throughout the month of May, we'll be hosting our first-ever TikTok Takeoff webinar series, where you can hear directly from small businesses that are finding success on TikTok, as well as learn from TikTok experts on how you can bring your own campaigns to life with our tips and best practices. Here are a few of their stories:

Sandro Rocco, founder and CEO of Sanzo

Founder Sandro Rocco, a Queens-born Filipino American, was walking through a popular Asian supermarket in Manhattan’s Koreatown when he noticed a huge gap between the modern, clean labels of the new-age “American” brands and the preservative- and sugar-laden labels of the legacy Asian brands. He knew then that his goal was simple: celebrate high quality Asian flavors that for decades have been masked by added sugars.

Sandro and his team have created Sanzo, the first Asian-inspired sparkling water made with real fruit and no added sugar. Sanzo bridges cultures, East to West, by offering authentic Asian flavors like Lychee, Pomelo, Calamansi, Mango and Yuzu with Ginger.

Join Sandro Rocco on Tuesday, May 9th at 3pm ET / 12pm PT for our "Get inspired with a Fireside Chat" webinar.

Fiona Co Chan, founder and CEO of Youthforia

Founder Fiona Co Chan launched Youthforia in 2021 from an idea that sparked right when COVID hit. Perhaps it was the inability to go out and see people, but Fiona kept coming back to this idea that the best part of wearing makeup is going out with your friends, and sometimes that means forgetting to take your makeup off. She really wanted makeup that was good for your skin, so good you could sleep in it.

Fiona's new view on makeup and passion for green chemistry led her to build a clean and sustainable cosmetics company with skin-friendly ingredients.

Join Fiona Co Chan on Tuesday, May 9th at 3pm ET / 12pm PT for our "Get inspired with a Fireside Chat" webinar.

Todd Collins, Business Consultant and COO of Beamed Media

Beamed Media was established with the goal to empower businesses to go digital. The agency is the brainchild of Todd Collins, an expert in the field of digital marketing. He and his team help small companies open themselves up to a wide world of possibilities with the power of the internet and social media and take full advantage of the digital era.

With over 10 years of online reputation management, branding, and social media marketing, Todd has become a go-to in the restaurant, real estate, and automotive industry on how to strategize for the best results.

Join Todd Collins on Wednesday, May 10th at 2pm ET / 11am PT for our "Build your Brand on TikTok" webinar.

Rachel Ricks, Director of Paid Media at DIME Beauty Co.

DIME Beauty was founded in 2018 by husband and wife duo, Ryan and Baylee Relf, who saw a need to provide clean, optimized skincare for women of all ages. With a slogan of "Loving Your Skin Again," DIME’s mission is simple: to create luxurious skincare, beauty, and wellness products that are clean, effective, and affordable to women of all ages.

Rachel Ricks, an expert in digital marketing, joined DIME as Director of Paid Media in 2022. Over the course of her career, she has specialized in helping large and small businesses find continual growth through paid and organic advertising by implementing creative strategies to drive revenue.

Join Rachel Ricks on Wednesday, May 17th at 2pm ET / 11am PT for our "Scale your Success" webinar.

Emily Bibb, Co-Founder of Breef.

Emily Bibb is an award-winning marketer and passionate entrepreneur who is empowering the next generation of work — pioneering the world’s first online agency marketplace, Breef. Fostering a platform for the best companies and agencies globally, she is solving firsthand the challenges in-house marketers face in keeping up with the demands of modern marketing.

As Breef's Co-Founder, Emily is leading the future of agency outsourcing and payments, while creating a brand that thousands have come to relate to through viral, relatable content across social media.

Join Emily Bibb on Wednesday, May 24th at 2pm ET / 11am PT for our "Create to Captivate" webinar.

Allyssa Kaiser, Senior Director of Performance Marketing of NEST New York

NEST New York is a luxury lifestyle fragrance brand that designs, manufactures, and markets exceptionally crafted fragrances. Launched in 2008 by Laura Slatkin, NEST offers a vast selection of products that exquisitely scent your entire world, including home, wellness, and perfume collections, as well as fragrance technology. The brand is available and sold at luxury department stores, specialty beauty stores, boutique stores and spas, Amazon.com, and the company’s online flagship store nestnewyork.com.

Allyssa Kaiser, an accomplished marketer with over 10 years of experience in the industry, joined NEST in 2021 as Senior Director of Performance Marketing. In her role, she is responsible for developing and executing multi-channel media and marketing strategies that drive new customer acquisition and revenue growth.

Join Allyssa Kaiser on Wednesday, May 31st at 2pm ET / 11am PT for our "Supercharge your Sales" webinar.

In recognition of National Small Business Month, TikTok is celebrating small businesses and spotlighting how they've persevered through uncertain economic times to not only survive, but thrive. Our five-part webinar series kicks off this Tuesday, May 9th. From building your brand on TikTok to designing effective campaigns and creating scroll-stopping content, you’ll learn everything you need to get ready for takeoff on TikTok.

Register today!

1. TikTok Internal Data 2023