Event announcement

TikTok Takeoff is back: empowering women founders

March 01, 2024
Media image

TikTok Takeoff is a webinar series designed to guide small businesses through the dynamic world of TikTok. This series provides valuable insights and strategies to help your business thrive on the platform. From understanding different account types to mastering organic and paid strategies, TikTok Takeoff equips you with the tools needed to take your TikTok game to the next level.


Celebrating women entrepreneurs


Up next in our TikTok Takeoff series is a special Women's History Month celebration. Join us on March 6th, 2pm ET/ 11am PT as we spotlight the achievements of women entrepreneurs who are thriving on TikTok. This event is a moment of reflection and inspiration, highlighting women's resilience, innovation and creativity sparking on our platform and beyond.


This webinar is part 2 of our TikTok Takeoff: Empowering Women Founders series. If you were unable to make the first session, click here to receive a recording of what you missed.


Who should attend?


We've carefully designed each event to ensure that businesses at all experience levels will walk away with inspiration and valuable, actionable insights. Whether you're just starting to explore TikTok's potential or you're a seasoned advertiser looking to refine your strategy, there's something here for you.


Key insights

  • Find Your Community: Discover how TikTok is a home to many diverse communities spanning interests, hobbies, and industries.

  • Types of TikTok Accounts: Understand the different account types and which one best suits your business.

  • Drive Full-Funnel Strategies: Learn how to balance organic content with paid advertising for maximum impact.

  • Specific Targeting: Tailor your ads with specific audience traits like gender identity, location, interests, and more.

  • Experimenting with Spark Ads: Dive into Spark Ads, the fastest way to pair organic content with a paid strategy.



Join us as we kick off the series by exploring the fundamental aspects of establishing your business presence on TikTok. Immerse yourself in the wisdom of accomplished women entrepreneurs who have thrived on the platform, and seize the chance to participate in live Q&A sessions with advertising specialists ready to answer all your questions. Don't miss out on this opportunity to elevate your TikTok business strategy!