Zenfulnote
E-commerce brand drives 1.4K+ website clicks and a 2-2.5% CTR in one month using Spark Ads and TikTok Shop
The Objective
Zenfulnote.com is an e-commerce journal store focused on mental health, shadow work, and manifestation. After building an organic presence and successfully gaining 40K+ followers on TikTok, Zenfulnote decided to invest in TikTok tools to build, engage, and educate an online community while increasing sales.
The Solution
First, Zenfulnote focused on testing and perfecting their creative approach. They tried out various creatives and found the most success with "talking to the camera" style videos using trending audios, text overlays, and carousel format featuring static images as a slideshow series. They then used their best-performing videos as Spark Ads, a powerful tool that allows businesses to leverage organic posts as ads. Zenfulnote optimized their TikTok profile by including a call-to-action in their bio and connecting to TikTok Shop, a new feature that allows businesses to sell products directly on the platform. This allowed Zenfulnote to generate traffic and sales from TikTok Shop, their website link on their profile, and even Amazon.
The Results
In one month, Zenfulnote saw over 1,400 link-in-bio clicks and reached 1.7M+ video views, helping to grow their follower count to 75K+. Spark Ads delivered an average CPC of $0.22 for targeted traffic campaigns and a CPM of $3. Ads featuring top-performing creatives received a CTR between 2%-2.5% - outperforming TikTok’s own benchmark CTR (0.58% - 0.87%)! As the company has discovered, a strong TikTok video can indeed make for a great ad. By leveraging TikTok's branded solutions, Zenfulnote has not only grown its business but has also made a meaningful impact, helping thousands to improve their mental health and achieve their goals. The brand plans to continue investing in TikTok tools to engage with their strong, supportive online community while driving sales.
Tips and Takeaways
Make it easy for customers to convert. Link your company website on your profile so your audience can easily connect with your business.
Learn how to switch to a Business Account here
Be creative. Lean into TikTok's creative tools, such as text on-screen and trending audios.
Explore our Creative Center here
Create immersive shopping experiences. Integrate your products directly, making it easy for customers to purchase in-app.
Learn about Shopping Ads and TikTok Shop here
TikTok has been a key driver for building a strong, engaged community of followers that resonate with Zenfulnote and our products. Out of all the channels I advertise on, I continuously get the best ROI on TikTok.
