Wyze

The objective

Driving wireless camera sales

Wyze was started by three ex-Amazon founders in Seattle. Their mission is to provide smart tech products at an affordable price for all consumers, focusing on wireless security cameras and other smart home electronics. After previously seeing low performance and scale on competing platforms, Wyze became an early adopter of TikTok Shop Ads to drive adoption and purchases of its wireless cameras and commoditize the smart home industry.

The solution

TikTok Shop Ads and creator partnerships

Wyze was looking for a way to tap into a new audience base on TikTok and build a new community of wireless camera customers. The team was initially hesitant to invest heavily in a new social commerce channel after experiencing poor conversion performance and high customer acquisition costs on competitor platforms. By adopting best practices and leaning into TikTok's authentic creative style, Wyze's Video Shopping Ads with TikTok Shop scaled quickly and TikTok Shop became a top performing platform for the brand within weeks.

Wyze enlisted an army of top creators to help supplement its internal creative assets through the Creator Affiliate Program, an exclusive TikTok Shop tool that connects merchants to creators and allows for in-platform commission sharing. Wyze's organic, influencer and paid initiatives evolved into a trifecta of growth, driving a huge volume of wireless camera and subscription sales.

Wyze also unlocked new customers from demographics that we're previously untapped, including Spanish-speaking users who were targeted with Spanish language content, which quickly became one of its top-performing audiences. This not only helped Wyze scale its business even further, it also aligned with the brand's mission to democratize technology for all types of consumers. Wyze has quickly become one of the top TikTok Shop accounts on the platform by staying true to its core goal of being authentic and providing affordable, high-quality electronics.

The Results

Massive sales volume

Through continued creative testing, creator partnerships and early adoption on TikTok Shops, Wyze has generated 17 million impressions on TikTok and built a loyal community of 90,000 organic followers. In only 2 months, Wyze has generated over $1.3M in sales exclusively through TikTok Shop Ads.

Even with this large scale, Wyze maintained efficient results with an average cost per acquisition of $5.65 and an average return on ad spend of 9.9x. Not only was Wyze able to scale its revenue and find new customers, the brand also helped the TikTok community by generating commissions for content creators, and providing high-quality products to the masses at an affordable price.