Versed Skincare

The Objective

Leveraging creator partnerships on TikTok specifically to promote a new product launch

Versed, a vegan, cruelty-free, and clean skincare brand, has maintained net-zero emissions since its launch in 2019. As the first community co-created skincare brand, Versed engages its community every step of the way—from concepting to testing. Their products are made with proven ingredients at skin-changing levels and without the fussy packaging and conventional retail markups. With everything under $25, customers only pay for what matters — the goop inside the bottle. Versed Skincare looked to TikTok to educate women 18 and older on the benefits of its products, promote the all-new Out of Sight Dark Spot Gel, and drive user engagement and sales.

The Solution

Turning top organic content into Spark ads for increased awareness

Using In-Feed Ads and Spark Ads, Versed Skincare organically sourced content creators who invited TikTok's massive community of beauty enthusiasts to Versed Skin School to learn about all things skincare, hear about an acne routine that actually works from a trusted dermatologist, and see real testimonials of the all-new Out of Sight Dark Spot Gel. These thumb-stopping ads were the result of Versed Skincare relying on creative best practices, including showing the brand early and often.

To drive sales, Versed leveraged Shopify to take advantage of the integration's one-click Pixel installation and Advanced Matching feature to gain more performance signals and increase its conversion rate.Additionally, Versed targeted women users ages 18 and older and, with the help of TikTok's targeting recommendation, were able to reach an audience with a higher propensity to engage with their content. Versed also used TikTok’s community interaction objective, which gives brands the ability to create ads that promote their TikTok account, to grow their follower count.

The Results

Growing their TikTok account by 33K followers and reaching 2.9M users

In approximately one month, Versed Skincare was able to grow their TikTok account by 33,000 followers, reach 2.9M users, and gain 5.7M views on their TikTok videos. They continue to run with TikTok as they've learned that their CPAs from this campaign were almost half of what they saw on other platforms.

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