Driving Pet Parent Engagement: Making Pet Care Effortless and Fun
The Wildest is a digital platform dedicated to assisting millennial pet parents by providing them with valuable tools, information, and a supportive community. They aim to make pet care feel effortless and enjoyable by offering a wide range of digital resources tailored to their specific needs. The Wildest saw TikTok as the perfect platform to help drive their success because of its popularity among their target audience and its engaging content format. However, The Wildest needed guidance on how to add TikTok into their wider creative strategies and workflows: how could they create for TikTok? Which were the best ad placements to reach their goals? They turned to TikTok Creative Exchange and were matched with badged TikTok Creative Partner, Sapphire because of their extensive experience in creating TikTok-first ads and helping brands develop creative strategies that drive performance.
With The Wildest’s registration and reach goals in mind, Sapphire created a mix of informative videos and tutorials. The creative emphasized the ease and convenience of their platform showing the user experience through methods such as greenscreen and mobile/laptop POV shots, making pet care feel accessible and enjoyable. They also highlighted free access to vet advice, addressing pet concerns, and offered dog training resources to further support pet parents in their journey. The creators selected for the campaigns were pet owners of dogs of various breeds and sizes. This helped to ensure an authentic feel across the content.
These ads were leveraged in a number of ad formats varying from reviews to trendier styles like voice narration to effectively reach and connect with viewers. The Wildest's comprehensive strategy, supported by TikTok's features, allowed them to effectively communicate their brand message and value proposition to their desired audience.
The Wildest successfully attracted over 10,000 sign-ups, showcasing the effectiveness of their approach in reaching and resonating with millennial pet parents. Over the course of 3 months, The Wildest saw a 42% decrease in CPA demonstrating their ability to achieve their goals in a cost-efficient manner. The campaign not only generated conversions but also fostered active engagement among the pet parent community. They have surpassed 1 million registrations and continue to work with Sapphire to achieve results.