The Gibbons Group

The objective

Growing the family business on TikTok

The Gibbons Group is a family-owned residential real estate agency, coaching, and consulting business. They had tried advertising on many other platforms, but their marketing took off when they joined TikTok. By creating multiple videos every day and taking advantage of trending sounds and formats, they build brand awareness and showcase their expertise. The Gibbons Group recognized that their organic TikTok content was helping them reach a large audience of interested and engaged people. Now, they set out to see how advertising on TikTok could help connect them with an even bigger audience.

The solution

Experimenting their way to success

The Gibbons Group began experimenting with TikTok Promote, similar to how they had experimented with advertising on other platforms. They started promoting their already popular organic content and, following strong results, began using Promote to LIVE to drive more viewers to their LIVE events.Why Promote? It’s an easy-to-use, cost-efficient tool you can use in the TikTok app to help you get more people to discover your videos, guide more people to your website, and gain followers. The Gibbons Group attributes Promote's intelligent, automatic targeting with the high level of engagement and loyalty they see from their TikTok followers.

The results

Seeing quality results

Promote brought the Gibbons Group 150,734 video views, an additional 22,812 followers, and 6,499 landing page visits. They also brought in 2,835 views to their LIVE events using Promote to LIVE. Larry Gibbons, President of the Gibbons Group and frequent content creator, says, "The thing I've been most impressed with about TikTok Promote is the quality of people who follow you from running [them]. A lot of these people become very engaged, real clients... from running these ads." As a company who has run ads on many other platforms, they report, "That's really rare."