The Objective
Australian beauty business Synth Labs Intl. has created a new genre of skincare with its hybrid formulas that integrate both synthetic and natural ingredients. Designed with a distinct aesthetic, the product is targeted at a youthful audience. As it was new to the market and wanted to make an impact, Synth Labs Intl. turned to TikTok and its highly engaged community. The team also wanted to build its overall brand and connect with its customer base by increasing its followers.
The Solution
Having already had success posting organic creative content on the platform, Spark Ads were a natural fit for Synth Labs Intl. Spark Ads are a native ad format that allows brands to boost their own organic videos or videos of popular creators as In-Feed Ads. In this case, the team boosted content from audience-relevant creators who talked directly to the target audience. Connecting easily with the community, these creators showed how to use the facial serum authentically, while the accompanying captions explained the product's benefits. This two-pronged approach meant that the brand was able to communicate its message to the TikTok audience in a natural way. In addition, to incentivize users and increase website traffic, the team added a discount code in the caption.
Synth Labs Intl was instantly impressed with its ability to efficiently drive brand awareness through a traffic campaign. Synth Labs Intl. showed off the brand's personality by pushing organic content and highlighting its unique high gloss aesthetic. Coupling this with the Shopify integration allowed Synth Labs Intl. to track results through the Shopify Pixel and view any website traffic and sales through the platform.
The Results
Overall, Synth Labs Intl. was highly impressed with the product's ability to connect natively and authentically with the TikTok audience, while at the same time driving tangible results. The campaign helped to double the brand's organic following, while profile likes increased by 80% and total video views topped 100,000. On top of this, the campaign drove more than 300,000 impressions with an average CPC of $0.32.
