Nana Hats

The objective:

Harnessing the power of TikTok's tools

Nana Hats is the first business of its kind to create "hats" for bananas to preserve their freshness while adding a fun, stylish twist to a food preservation device that also reduces single-use plastics. The brand's playful and engaging content resonated immediately with TikTok users. On TikTok, founder Sean Adler's primary goals were to build credibility for his business, strengthen its brand image, and ultimately drive sales. As a result, he turned to TikTok's powerful advertising tool, Promote, to boost his account's TikTok Shop e-commerce business.

The solution:

Converting viewers to paying customers

As a forward-thinking business owner, Sean wanted to leverage TikTok's engaged user base to become customers of his business. However, the first step was to build credibility for his business and shape Nana Hats' image. Sean knew that a viewer's perception of a brand could change drastically if they had 5,000 followers versus 50,000 followers. Seeking a fast and cost-effective solution, he turned to Promote to create impactful, budget-friendly ad campaigns that were also quick and simple to set up. Using the "More Followers" Promote objective, Sean was able to gain over 30,000 followers for his brand's official TikTok account. The uptick in followers helped showcase the popularity of his brand and strengthened the overall Nana Hats brand image.The next step was to convert passive admirers into active shoppers by leveraging Promote's lower funnel objectives. Sean used the "More Product Link Clicks" Promote objective on videos featuring Nana Hats products that could be found in his TikTok Shop. Through this objective, Nana Hats was able to encourage users to click on the product link embedded in the video, so users could learn more about the product and eventually convert to paying customers.

The results:

90K followers and counting

Sean's usage of the combination of upper and lower funnel Promote objectives helped to drive traffic to Nana Hats' official account, fueled a massive spike in followers, and ultimately led to over 1,000 product link clicks on Nana Hats products. Promote played a pivotal role in attracting over 30,000 of Nana Hat's account followers, which helped to expand the brand's audience reach. Not only did Promote help Sean build up his brand's image and drive sales, Promote also helped to boost his content and keep the momentum going once the organic engagement started to die off--Sean found a perfect formula to marry organic viewership and paid strategy to reach success on TikTok.Since seeing the incredible success that has been achieved through Promote and TikTok Shop, Nana Hats is committed to continuing their use of these powerful TikTok tools to maintain and build upon the achievements they have attained. By harnessing the power of these tools, they are confident that their business will thrive and flourish on TikTok’s platform.