Loora AI

The Objective

Increasing app installs by leveraging TikTok’s massively growing educational content

Loora is an AI English tutor application that is always available to practice English conversations. Unlike other English learning apps, which only teach you vocabulary, Loora’s unique AI bot can converse freely, enabling students to practice real-life conversations, improve their speaking skills, and become confident speakers.

Learners often get stuck in the Initial conversation phase due to embarrassment, a lack of confidence, a lack of a partner, or the high cost of private tutors. With Loora's cutting-edge AI technology, users can have a daily chat with Loora about anything they’d like, Loora sounds and talks like a real person, and is always available to chat.

The challenge faced was to identify and target English learners in the US. Loora wanted to leverage TikTok's massive global user reach and the vital Education vertical to develop its specific market and find the best product market fit.

The Solution

Leveraging TikTok creator's content using Spark-ad campaign

Loora teamed up with TikTok and began searching for the path to achieving the best results possible. First, Loora tested different foreign languages in the US and found that Spanish stood out, and therefore, Loora focused on this vast community.

The company partnered with creators agency Bambassadors to gather several TikTok Creators, such as William(@spanishwmariandwilliam) and Kate Lokteva(@eslkate), both are English teachers who produce high-quality organic content on the platform.

Loora's approach was to create custom content for Spark Ads campaign. Spark Ads is a native ad format that enables clients to leverage organic TikTok posts and their features in order to meet KPIs.

The campaign aimed to encourage the community to sign up for the first lesson. An important decision was to share with the creators a detailed guideline on TikTok's best practices while giving the creators freedom to decide on the content they'll publish, keeping the results native and unique.

The Results

Increasing the number of new subscribers and expanding Loora's community

Loora's campaign was a massive success with 25K app installs in less than 2 months, a 67% decrease in CPI, and a 41% decrease in customer acquisition cost. This campaign once again proved the strength of the TikTok community, and how content creators can be the most successful solution when you want to reach the hearts and minds of the audience.