Janay Baker

The objective

Using Promote to teach financial freedom

Janay Baker has always been clear in her business goals for JSM Financial Solutions – dedicated to helping clients achieve financial freedom. As a credit educator and specialist, she's always been excited to share her abundance of financial knowledge to help others restore and maintain excellent credit. After signing up for TikTok, Janay instantly recognised Promote as a tool to help her connect with this specific audience, and discover new clients for her business.

The solution

New day, new audiences

To help grow her business, Janay leveraged TikTok Promote to help her unlock new customers. Intending to reach new audiences, Promote's customized targeting ability offered a clear solution, enabling her to personalize her audience by gender, age, interests and even their location. Janay wanted to connect with new clients, not only in her state but nationwide. Promote created a clear path for this goal, as she now has clients across 30 different states. After struggling with other more complex platforms, Promote became her go-to tool, and consistent results were soon a reality for Janay, thanks to how simple and quick it was to set up. Best of all, it placed Janay firmly in control – she chooses who her videos reach and how long her promotions last.

The results

Expanding across the United States

Reaching new target audiences to grow JSM Financial Solutions was important to Janay as a business owner, and Promote helped Janay do just that. In only eight months of use, she witnessed tremendous growth with over $100k generated, in part, with the help of Promote. It also quite literally put her business on the map; “I reach a new target audience each time I use Promote – I can reach across the United States!” She continues to build a thriving community on TikTok with over 76,000 likes, 30,838 video views and 5,294 website visits – generated in part with the help of Promote. Thanks in part to the excellent results Janay has acquired with Promote, 85% of her business now comes from TikTok, leading her to stop using other platforms and focus all her attention on TikTok.