HighPeak Co
Increasing conversions and decreasing costs with Instant Page, Spark Ads and broad audience targeting
The Objective
HighPeak Co designs electronic products with the goal of making people's lives easier and helping people feel more relaxed. Founder and young entrepreneur, Troy Troncoso, took a unique approach to TikTok and chose to promote their hero product, the HighPeak MiniProjector™️: a portable screen projector used for watching TV/movies. In the past, Troy's TikTok campaigns saw some success, but he was eager to achieve more consistent results. He began working with the TikTok team in order to effectively reach new audiences and increase conversions while reducing overall costs long-term.
The Solution
HighPeak focused on improving conversion while creating content that felt native and authentic to the TikTok community. They used Spark Ads, a tool that further boosts high performing organic content, and a Display Card to highlight a 50% off coupon. HighPeak also set up an Instant Page, a lightweight mobile web page that loads up to 11 times faster than standard mobile web, to drive reach, engagement, and on-site duration. HighPeak used TikTok's broad audience targeting tool to make sure that their content reached the best people without any pre-defined parameters. Over time, they then retargeted custom audiences who had engaged with ads (excluding those that had already purchased) to drive purchases.
The Results
By using trending audio tracks and creators in video ads while directing users to their Instant Page, HighPeak was able to effectively capture and maintain user attention, resulting in a 1.98% CTR of their best performing campaign. They saw an 80% decrease in CPC, 55.6% decrease in CPA, and over 1.2K Complete Payments - with a 58% increase month over month. HighPeak observed and adjusted their campaign efforts accordingly over time. Patience and a combination of TikTok tools helped HighPeak optimize results!
Tips and Takeaways
Grow your audience. Reach people interested in your business by using solutions like custom audience targeting.
Learn more about your TikTok Business Account here
Tackle your goals. Choose the best combination of TikTok tools to see the success you want from your campaign.
Learn about advertising objectives here
Experiment. Test out creative tools in your content, like text on screen and special effects.
Discover creative tools here
We've been running social media ads for awhile now, but no platform can compare to TikTok. The results are insane with the most amazing Account Managers!
