Gills Point S Auto & Tire Service

The Objective

Gills Point S Tire and Auto Service is a family-owned and locally-operated tire and service dealership. With 42 locations across 8 states, Gills Point offers convenient and quick automotive services. They came to TikTok to build brand awareness while also driving conversions with limited ad spend.

The Solution

Gills Point used TikTok to promote sales on tires as a Black Friday initiative. To build excitement and engagement ahead of the holiday season, they used an always-on approach during the month leading up to the sale. First, Gills Point created quality organic content using TikTok trends and audio that would resonate with their target audiences. Then, they leveraged high-performing organic posts as Spark Ads to optimize reach and used Interactive Add-Ons to drive website traffic and sales within TikTok Ads Manager.

The Results

Gills Point's campaign performed well beyond expectations, stating it was the "best online tire sales" they've ever experienced. With an ad spend of around $3K over 3 months, they drove over 509K impressions and 3K+ website clicks - more than doubling their CTR as a result of following best creative practices. As a result of these campaign efforts, the business's CPC dropped by 2.5X (from $1.90 to $0.76) and CPA dropped by 4.8X ($15.18 to $3.14). By creating quality videos and strategically increasing budget week over week, Gills Point successfully reached and converted new customers during the busy holiday season.

Tips & Takeaways

• Be creative. Lean into TikTok's creative tools, such as text on-screen and audio tracks.

  • For fresh content ideas, explore our Creative Center here

• Meet new customers where they are. Use tools that boost engagement and encourage interaction.

  • Discover TikTok's Interactive Add-Ons here

• Make it easy for customers to get in touch. Link your company website and email so your audience can easily connect with your business.

  • Learn how to switch to a Business Account here