Esmark

The Objective 

Esmark is a popular holiday home provider on Denmark’s North Sea coast. To build awareness around its upcoming vacancies, Esmark came to TikTok for a recruitment campaign with a difference – hoping to attract aspiring applicants across the country with a fresh take on the job advert. 

The Solution

Together with their current employees and the team at Jakob Strehlow GmbH, Esmark ran an entertaining and highly authentic In-Feed Ad campaign using TikTok Ads Manager. With a diverse cast all engaged in TikTok-style dances based on a cleaning theme, the ad was a refreshing take on the classic recruitment video – at the same time as showcasing the lighter side of working for Esmark. 

The Esmark In-Feed Ad campaign was set up with a traffic objective, and utilised age targeting to serve the ads to people over 25 years old, all controlled through the Ads Manager. 

The Results

The Esmark campaign was incredibly successful, yielding a great deal of positive results for the brand and its employment drive. The campaign generated over 49,000 clicks with a CPM 4.5 times lower than other platforms, pulling in an impressive 150 applications while the ads were live. And proving the unique creative appeal of TikTok as a platform, the campaign even attracted a Danish TV report about the hilarious recruitment videos.