Badoit

The Objective 

French fizzy water brand, Badoit, came to TikTok to generate awareness and engagement for its 41st edition of "La Bourse Badoit pour la Joie" (Badoit Bourse For Joy). The campaign supports socially committed bars and restaurants and acts in the name of helping others - an opportunity for the brand and all its partners to support the people behind the scenes who bring joy to our food, drinks & hearts!

The Solution

In partnership with Atomic Digital, Badoit designed a dedicated Branded Effect for its campaign. This was amplified by a Reach & Frequency campaign, ensuring a guaranteed reach, as well as a premium placed Top Feed Ad to encourage users to take part in the Branded Effect. Spreading the joy even further, Badoit collaborated with popular French creators @valeriandh, @powerpoussin, @bradleymcb, @romandoduik and @vito.video, who discussed what they love about the brand and spread the campaign further.

Most importantly, for every user generated video using the innovative Branded Effect, €1 was donated to "La Bourse Badoit pour la Joie".

The Results

Badoit’s campaign was highly effective in hitting the brand’s objectives. The Branded Effect achieved an average playtime of 55 seconds, compared to an expected play time of 15 to 30 seconds. A brand lift study revealed a 9.3% lift in awareness and an 8.9% lift in attitude, following the question “how would you rate Badoit in terms of social engagement?”