Eric Schmidt

The objective

Creating Community with Promote

After nine years in real estate investing, Eric Schmidt sought to expand his business by building a community of like-minded members interested in achieving financial freedom. With everything from specialized coaching, a dedicated course, and 1:1 Zoom meetings, all Eric needed was a platform to get the word out. And so began his journey on social media, and TikTok was his first stop. After recognizing just how much organic reach he could accumulate on TikTok over other platforms, it wasn’t long before he discovered TikTok Promote and everything the tool would unlock for his business.

The solution

Thrive with Promote to Live

With a handful of Promote objectives to choose from, Eric quickly discovered how Promote to LIVE would perfectly meet his business objectives.“It’s been the biggest game changer for me.” While he focused on the entertainment factor in his video posts, Eric used TikTok LIVE to interact directly and get more hands-on with his followers. He was able to share his expansive real estate knowledge, showing not only his followers, but other users who would stumble across his LIVEs how great a fit he would be as a financial coach. Being able to answer questions and respond to comments in real time made the level of engagement and interaction garnered truly valuable. Promote to LIVE has proven its effectiveness for a business owner like Eric, as one seeking to grow a community on the platform, by driving more viewers into his LIVEs. He also used Promote's targeting feature to find the exact audience he desired for his LIVE rooms. “Without this feature, I wouldn’t be where I am today with my business.”

The results

The only way is up

When looking back on all his successes since the introduction of Promote to his business, the picture Eric paints is pretty clear – the growth is undeniable. He’s been able to beef up his business in every area. The first signs of growth were seen in the number of sign-ups. Where he used to average one to three per day, he now boasts an impressive 30-50 a day. The revenue from his subscriptions is also something to acknowledge. Thanks to Promote to LIVE, he’s seen this transform from $1,000 in reoccurring revenue to over $30,000 in the past 8 months! “It’s night and day – I rely on this feature so much.” The numbers aren’t where the story ends either, as Promote has also given him the opportunity to partner with other real estate investors. “People will say 'I know who you are, I’ve seen you on TikTok Live.’ It helps my personal brand too.”