Your ultimate holiday campaign guide in 4 easy steps

Your ultimate holiday campaign guide in 4 easy steps

November 25, 2021

TikTok For Business

Small BusinessBest Practices

The holiday season can be a make-or-break time to boost sales and find new customers. Want to get started with your ad campaigns but don’t know where to start? We’re here to help.

Create TikToks and have a record-breaking holiday sales season – all in just four steps. 

TikTok users are buying products in crazy numbers, and many TikTok users are not on other social media platforms.

The good news is TikTok users don’t want to see your slickest, most expensive advertising campaign. In fact, lo-fi content performs amazingly well on TikTok!

You also don’t need to have a large budget or have thousands of followers to gain traction. Your business already has its own personality, its own sense of purpose, and its own stories about what makes you truly unique. All you need to do now is show up and tell those stories.

So, let's get started.

If you’re not on TikTok yet, it’s time to sign up! Follow these steps to get your account up and running.

Then, watch TikToks to figure out the type of content you like:

Whether you’ve been on TikTok for two years or two minutes, we recommend scrolling through TikTok for 15 minutes a day for inspiration and to stay up to date on the latest trends. Put your own creative spin on the videos you like ❤️.

Hashtags to explore for ideas: 

Check out these hashtags and write down some ideas for your own business, like possible video formats, editing techniques, or themes that help make your brand stand out. 

#smallbiztiktok # [your city/your state] #smallbusinessowner #holidaygifts #holidayshopping 

Sample Shot List:
👉  Talk about what made you get started
👉  Shoot a video of your business’s furry friend “hard at work” 
👉  Film your storefront, brand packaging, or product 
👉  Share a behind the scenes of your workspace
👉  Show off the dance you do when you make a sale or have a happy customer 

Quick Video Tools: 
👉  Video Template helps you create video ads with a few simple clicks. TikTok offers customizable templates for all kinds of audiences. You can select your favorite videos, pick from free music tracks, and add images, text, thumbnails, and more.
👉  Smart Video is a super quick, easy video-editing tool that uses artificial intelligence to help turn your best video and photo content into a beautifully edited video. You can tinker with different options for your opening and closing frames, add details about your product or promotion, and select the style of music you want to add. 
👉  Quick Optimization takes one simple video and multiplies it into 12 pieces of content to help you fill out your holiday calendar. The tool automatically adds visual effects, opening frames, and music to convert one video into multiple pieces of creative content.  

Once you have a handful of videos, start planning your holiday calendar and preparing for launch. 

Set up your ad plans: 
TikTok has a huge variety of different ad optionsfor every size budget to help you meet your goals and measure outcomes. No matter your entry point, you can make some magic with any size investment.

It’s finally time to review your game plan and prepare for liftoff.

As you review content, ask yourself a few key questions: 
👉  Have I selected my key hashtags? 
👉  Have I made it clear how to purchase the goods or services I’m offering? 
👉  Are the links to my product active and easy to navigate? 
👉  Do I have a good mix of content that might compel people to act? 

Take time to schedule your posts, add your promotion options, and track your results. 
For more resources as you get started on TikTok, visit the Business Creative Hub.
Visit your dashboard and campaign page to measure the effectiveness of your Holiday Adand adjust along the way!