TikTok @ Cannes: Tools to unlock creative excellence for brands

Businesses come to TikTok to be the most creative versions of themselves. They understand that creativity makes everything more engaging, and our platform lets them entertain and connect with communities.

This week at the Cannes Lions International Festival of Creativity, we're shining a light on how TikTok is providing brands and agencies with the latest tools to reach, connect and collaborate with new and engaged audiences.

Watch our TikTok All Access: Cannes Lions 2022 Recap

We're giving you an all-access look into TikTok's week-long experience at the 2022 Cannes Lions International Festival of Creativity with TikTok Creator host, Tega Alexander @tegaalexander. Watch below.

Create smarter, not harder: Instant relevance with TikTok trends

77% of TikTok users say they like it when brands use trends, memes or challenges to create new videos.¹ And we know that brands are constantly looking for creative inspiration: trends to follow, creators to know, or sounds to use. With our platform's always-on and ever-changing behaviors, finding the right inspiration when creating for TikTok might seem daunting, but we're making it easy. The TikTok Creative Center is our one-stop-shop for advertisers to explore what's trending in real-time, leverage our suite of creative tools, and find insights to inspire their next great campaign on TikTok.

• Trend intelligence: Discover trending hashtags, songs, creators and videos across different geographic regions and timeframes. ​

• Campaign inspiration: Explore the latest high-performing ads across different regions and industries; uncover data-driven creative insights and best practices, deep-dive into marketing moments and audience trends with QuickTok articles, and explore best-practice showcases from proven campaigns. ​

• Creative tools: Learn all about tools that empower you to make the best ad creative for TikTok. Make your existing assets TikTok-ready with our free online Video Editor, or bring still images to life with our selection of ready-made plug-in video templates.​

Creative tools: Learn all about tools that empower you to make the best ad creative for TikTok. Make your existing assets TikTok-ready with our free online Video Editor, or bring still images to life with our selection of ready-made plug-in video templates.​

Always on: Co-creation at scale with TikTok creators

Two-thirds of viewers like it when brands sponsor creators to show off their products.² And collaborating with creators as strategic partners has never been more important for brands. TikTok's platform has shifted culture with its innovative approach to entertainment and, in doing so, has sparked unique opportunities for brands and creators to collaborate on game-changing campaigns. Leveraging creator-led content in your media mix opens your brand's door to new communities, and provides a masterclass in authentic communication.

No one knows how to build a community on TikTok better than our creators do. For brands, partnering with creators means transforming moments into movements, and gaining access to new networks and ecosystems that position you for growth.

Find your match with TikTok Creator Marketplace

Creators are culture-carriers and taste-makers who play a crucial role in powering the digital economy. With the TikTok Creator Marketplace, the official home of brand and creator collaboration on TikTok, we're pioneering a fresh approach to creator marketing that focuses on strategic relationships rather than short-term transactions. And, with creators on the marketplace jumping from 50,000 to 500,000 since the end of 2021, we're energized about its evolution into a key growth engine for the creator economy at large.

Whether you're just starting to build relationships with creators or you have an entire creator ecosystem, TikTok offers a range of industry-leading tools designed to intelligently automate brand-and-creator matchmaking. Our solutions help to facilitate strategic partnerships, which supercharges the overall creator marketing experience. As the base layer of our creator marketing technology, TikTok Creator Marketplace offers a range of additional features to facilitate impact for brands and creators:

• NEW TikTok Match - TikTok Match is the TikTok Creator Marketplace's new recommendation engine which automatically generates lists of creators based on a brand's creative brief. This helps brands to discover new creators and communities, and it's engineered to be incredibly fast and simple to use.

• NEW Starter Packs - Powered by TikTok Match, Starter Packs are a one-stop-shop for creator matchmaking and advertising placement. These packaged solutions simplify campaign management by streamlining the crossover between paid media solutions and creator partnerships. Starter Packs are great for brands looking to get started with creator marketing for the first time, or who need a quick and easy launchpad for an upcoming campaign.

Crowdsource authentic content with Branded mission

Innovative ad formats are at the heart of our purpose at TikTok. And as we continue to build upon that foundation, TikTok is looking for new and exciting ways to further cultivate brand and creator partnerships. Most recently, we launched Branded Mission. TikTok Branded Mission is an industry-first, three-in-one ad solution that enables advertisers to crowdsource authentic content from creators on TikTok, turn top-performing videos into ads, and improve brand affinity with media impressions.

Tapping the people that are at the heart of TikTok offers a chance to gain a competitive edge and partner with those who are closely monitoring the pulse of culture. And this is just one more piece of our growing creator monetization toolkit. Creators whose videos are selected by the brand will receive a cash payment from TikTok. Branded Mission is a scaled creator collaboration and discovery tool that offers a way for brands to partner with emerging and established creators in a meaningful way. It is now available in more than a dozen markets around the world and will launch in additional countries in late 2022.

Community and discovery builds connection on TikTok 

On TikTok, creators are rewriting the rules of engagement, bringing their audiences into their worlds through entertainment and collaboration to build communities around rich and diverse passions. Brands ready to break free from conventional echo chambers and connect to culture can participate with communities and co-create entertainment to drive business impact. In this Friday session, Sofia Hernandez, Global Head of Business Marketing at TikTok, discusses how brands can co-create with the TikTok community, spark creativity, embrace cultural movements and achieve business impact.

TikTok has ushered in a new era of entertainment, which is changing the game for advertising. With our ever-evolving lineup of solutions, we're giving brands and marketers the tools to be creative storytellers and meaningfully engage with the TikTok community.

Wish you could join us? We'll bring Cannes to you! Follow along at @TikTokForBusinessfor an all-access look into all the exciting moments, product news, best practices, and insights happening at Cannes all week long.

NOTE: For detailed information about TikTok's branded content toggle and our policies regarding what can be posted as branded content on TikTok, please refer to our Branded Content Policy

1. TikTok's Global Community and Self-Expression Study, conducted by Flamingo

2. Understanding TikTok's Impact on Culture" by Flamingo and TikToktext