TikTok is a diverse, global community fueled by creative expression. We work to maintain an environment where everyone feels safe to create, find community, and be entertained. We are committed to being transparent about how we keep our platform safe, because it helps build trust and understanding with our community. Today, we're taking another step to be accountable to this commitment by releasing our fourthglobal Transparency Report.
This Transparency Report covers the second half of 2020 (July 1 - December 31) and provides visibility into the volume and nature of content removed for violating our Community Guidelines or Terms of Service, with additional insight into our work to counter misinformation related to COVID-19 and elections. It also includes how we respond to law enforcement requests for information, government requests for content removals, and intellectual property removal requests.
We've added a number of new data to this report in our effort to be ever more transparent, including:
- Accounts removed
- Spam accounts and videos removed
- Videos restored after they were appealed by the video's creator
Specific policy insights
- Ads rejected for violating our advertising policies
Here are some of the key insights from the report. You can read the fullTikTok Transparency Report here.
TikTok continues to work with public health experts to help our community stay safe and informed on COVID-19 and vaccines. We makepublic health informationavailable throughout our app as we also work to counter misinformation. Here are some results from these efforts during the second half of 2020:
- Our COVID-19 information hub was viewed 2,625,049,193 times.
- Banners directing viewers to the COVID-19 information hub were added to 3,065,213 videos.
- Public service announcements (PSAs) on hashtags directing users to the WHO and local public health resources were viewed 38,010,670,666 times.
- 51,505 videos were removed for promoting COVID-19 misinformation. Of these videos, 86% were removed before they were reported to us, 87% were removed within 24 hours of being uploaded to TikTok, and 71% had zero views.
Though political videos make up a smaller amount of overall content on TikTok, and we don't accept paid political ads, we work to keep TikTok free of election misinformation while also providing access to authoritative information about civic processes. In the second half of 2020, we worked to safeguard the integrity of elections globally.
In the US, our team of safety, security, policy, and operations experts work each day to detect and stop the spread of election misinformation and other content that violates our Community Guidelines. Our teams are supported by automated technology that identifies and flags content for review as well as industry-leading threat intelligence platforms that escalate content emerging across the internet and on our platform. Here are some of the results from this work in the last half of 2020:
- Our 2020 US elections guide with authoritative information about voting, the elections, and results was visited 17,995,580 times.
- PSAs on election-related hashtags reminded people to follow our Community Guidelines, verify information, and report content, and were viewed 73,776,375,496 times.
- As the majority of content people see on TikTok comes through theirFor You feed(which recommends videos regardless of when they were posted) banners were added on 6,978,395 election-related videos that directed viewers to the elections guide for up-to-date information and results.
- 347,225 videos were removed in the US for election misinformation, disinformation, or manipulated media.
We work with fact checkers to help us verify the accuracy of content and limit distribution of unsubstantiated content. As a result, 441,028 videos were not eligible for recommendation into anyone's For You feed.
Here's a look at legal requests we received in the US during the second half of 2020. The report provides additional insight into the volume of legal requests received globally.
We received 546 legal requests for information in the US and evaluated:228 subpoenas (when a US governmental entity issues a subpoena, we may disclose user data that includes basic subscriber information)
- 169 search warrants (when a US governmental entity obtains a search warrant, we may disclose user data that includes video content and user interactions)
- 11 court orders (when a US governmental entity obtains a court order, we may disclose user data that includes log data)
- 1 pen register/trap trace (PRTT) (when a US governmental entity obtains a PRTT, we may disclose user data that includes log data)
- 137 emergency disclosure requests
- We received 5 requests from US government agencies to restrict or remove content.
This is our most comprehensive report to-date, and we're proud of the progress we've made to increase transparency into our content and moderation practices. We'll continue to listen to feedback from our community and share our progress as we work to earn the trust of our community.
By: Michael Beckerman, VP, Head of US Public Policy & Eric Han, Head of US Safety
This article was originally published on the TikTok Newsroom on Feb 24, 2021