TikTok and OpenSlate partner to bring TikTok brand safety solution to advertisers


TikTok and OpenSlate partner to bring TikTok brand safety solution to advertisers

March 18, 2021

AnnouncementsTrust & Safety

UPDATE: We're delighted to share the news of our expansion of our partnership with OpenSlate into additional markets including Australia, Canada, and the United Kingdom.

The safety of our millions of users is integral to TikTok's core mission and a top priority for the brand partners that choose TikTok as their home. Today, we are announcing a partnership withOpenSlate, a trusted provider of brand safety, to ensure a positive and safe environment for our brand partners advertising on TikTok. Through this partnership, brands can feel comfortable and confident that their ads are served alongside brand safe content.

Brand safety for us begins with user safety. We believe that keeping a brand safe starts with keeping our community safe to authentically express themselves. Our Community Guidelines reflect our values and define a common code of conduct on our platform. These guidelines also allow our community to help maintain a safe shared space. With the introduction of the TikTok Brand Safety Solution, verified by OpenSlate, we apply a high level of safety to verify and filter a variety of content and categories that appears next to branded ads and content. This partnership empowers brands to know and track where their ads are running through pre-campaign solutions as well as with post-campaign analytics. 

"TikTok provides a platform for brands to engage and connect with a creative, authentic, and joyful community," said Melissa Yang, Head of Ecosystem Partnerships, TikTok. "We're continuously scaling and evolving our advertising solutions to meet the important needs of our brand partners. Our partnership with OpenSlate provides brands with the confidence and transparency to know that their ads are always delivered alongside brand safe content and that risks are mitigated." 

“OpenSlate is thrilled to partner with TikTok to introduce an exclusive brand safety solution for advertisers,” said Mike Henry, CEO of OpenSlate. “Content and context have never mattered more; OpenSlate’s independent, third-party ratings provide marketers with the highest degree of confidence in TikTok’s brand safety solution.”

We believe this partnership is a step in the right direction. As we continue to build a trusted platform that celebrates creativity and storytelling, this partnership with OpenSlate ensures that brands can reach, connect, and engage with our community in a real way. By prioritizing the safety of our users, we remain committed to protecting our brand partners when advertising on TikTok.

This article was originally published on the TikTok Newsroom on October 15, 2020

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