TikTok achieves TAG Brand Safety Certification globally


TikTok achieves TAG Brand Safety Certification globally

July 20, 2021

TikTok For Business, Editorial Team

AnnouncementsTrust & Safety

At TikTok, we strive to create a positive and safe environment where our users and brands can express themselves authentically. Today, we are thrilled to announce an important brand safety milestone as TikTok has been awarded the TAG Brand Safety Certified Seal by the Trustworthy Accountability Group (TAG) across Latin America, Asia Pacific, Russia, Middle East and Africa. TikTok is now TAG Brand Safety Certified at a global level.


In September 2020, we received our initial TAG Brand Safety Certification for the UK in conjunction with theprogram launch. Additionally, we receivedcertificationsin North America, Europe, Australia and New Zealand in February of this year.

"TikTok is committed to ensuring that both users and brands have a safe space to express themselves and are always aware of the steps we are taking to make TikTok safe," said Blake Chandlee, President, Global Business Solutions at TikTok. "We're honored that TAG has recognized our global efforts to build a safer, more transparent and accountable platform. We look forward to building on our partnership with TAG to promote brand safety and improve industry standards."
TAG is a cross-industry initiative to fight criminal activity and strengthen brand safety in digital marketing, and theTAG Brand Safety Certified Programis the ad industry's largest and broadest global brand safety certification program.


To achieve TAG Brand Safety Certification we were required to prove:

▸  That all new and updated agreements for digital advertising services adhered to TAG’s Brand Safety Principles, including: specific brand safety criteria, policies and procedures, as well as takedown, monitoring and compliance requirements.
▸  That 100% of our monetizable transactions are independently reviewed by one or more content verification providers or inclusion/exclusion lists as defined in our digital advertising agreements. We must also explain our policies around our AI and human content moderation.
▸  That we document the specific policies and procedures we have put in place to minimize the risk of ad misplacement.

“We are pleased to recognize TikTok for taking the steps necessary to extend its TAG Brand Safety Certified status worldwide," said Mike Zaneis, CEO, TAG. "By adopting industry best practices to protect its partners and the supply chain from the full range of potential brand safety threats, TikTok is demonstrating its strong commitment to the safety of its growing community and the protection of brands within that community. We look forward to continuing to work with TikTok to raise the bar for other companies across the digital ad supply chain."

This certification is an integral part of our ongoing dedication to building a safe, transparent and trustworthy platform for users and brands. It also builds on our recent milestone of the release of our expandedCommunity Guidelines Enforcement Report.At TikTok, our mission is to inspire creativity and bring joy. Building a brand safe environment means starting with keeping our users safe to authentically express themselves. By prioritizing the safety of our community, we create a positive environment for brands.
Through our partnership with TAG and other leading organizations such as the Global Alliance for Responsible Media (GARM) and the Brand Safety Institute (BSI), we continue our commitment to be a part of a broader initiative to raise the bar on brand safety industry standards globally.

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