At TikTok, we strive to create a positive and safe environment where our users and brands can express themselves authentically. Today, we are thrilled to announce an important brand safety milestone as TikTok has been awarded the TAG Brand Safety Certified Seal by the Trustworthy Accountability Group (TAG) across Latin America, Asia Pacific, Russia, Middle East and Africa. TikTok is now TAG Brand Safety Certified at a global level.
In September 2020, we received our initial TAG Brand Safety Certification for the UK in conjunction with theprogram launch. Additionally, we receivedcertificationsin North America, Europe, Australia and New Zealand in February of this year.
"TikTok is committed to ensuring that both users and brands have a safe space to express themselves and are always aware of the steps we are taking to make TikTok safe," said Blake Chandlee, President, Global Business Solutions at TikTok. "We're honored that TAG has recognized our global efforts to build a safer, more transparent and accountable platform. We look forward to building on our partnership with TAG to promote brand safety and improve industry standards."
TAG is a cross-industry initiative to fight criminal activity and strengthen brand safety in digital marketing, and theTAG Brand Safety Certified Programis the ad industry's largest and broadest global brand safety certification program.
To achieve TAG Brand Safety Certification we were required to prove: