Holiday
Make the holidays count with easy-to-activate solutions that reach shoppers on TikTok
Check off your marketing wish list with this simple activation guide.
This holiday season, TikTok is the gift that keeps on giving. Wrapped in entertainment and opened with joy, brands activating with TikTok's solutions are well-positioned to reach retail audiences who are ready to shop and ready to purchase on TikTok. It's not too late to connect with holiday shoppers, make it onto their wish lists and join the constantly evolving conversation. Here's what's happening:
Holiday trends
Holiday shopping is happening now
TikTok trends inspire new holiday traditions
TikTok is the new holiday search engine
Try these low-lift, high-impact retail solutions to help you deliver on your holiday goals
Increase sales
Run Video Shopping Ads or utilize the Conversion Objective to run In-Feed Ads with tools like Value Based Optimization to drive product sales with intent holiday shoppers. 62% of users follow links on TikTok to discover products on brand websites.
Source: TikTok Marketing Science US Holiday Purchasing, 2022
Generate leads
More than two-thirds of those exposed to Lead Generation Ads say they catch their attention. Drum up demand for your brand and capture interested shoppers for early access sales, seasonal promos, and product drops via website form or an instant form that lives directly in In-Feed Ads.
Source: TikTok Marketing Science Global Shopping Ad Products Study 2022 conducted by Material
Attract shoppers
Scale up Collection Ads + In-Feed Ads with Interactive Add-Ons—like countdown and gift code stickers—to drum up interest and drive shoppers straight from the ForYou Feed to your website. 70% of those exposed to Collection Ads say they think it's easy to purchase through the ad.
Source: TikTok Marketing Science Global Shopping Ad Products Study 2022 conducted by Material
Now that you know the products, bring your content to life with these creative tips
1. Create holiday entertainment
Jump into trending holiday storytelling and search terms to build instant connection with communities from #gifttok to #luxurytok while weaving in your brand's products.
Spot trending audio and hashtags on the Creative Center.
2. Celebrate the holidays with creators
Co-create holiday cheer with TikTok creators. Partnering with creators allows you to reach their unique audiences and leverage their expertise.
Find the perfect match for your holiday collaborations on the Creator Marketplace.
3. Show, don't tell
Explaining and understanding how your product is used in the real world unlocks new education, engagement and entertainment channels for your brand. Use eye-catching transitions, product demonstrations and lean into TikTok trends—like unboxing videos with a holiday twist.
Get inspired to create videos with cool transitions or use the Video Template to create ads from ready-made templates with your product as the main character.
Try these creative storytelling formats
Holiday Gift Guide
Steal My List
Holiday Fit
ForYou Holiday Decor
See how these brands are winning with TikTok shopping solutions
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