Seasonal
Halloween on TikTok: Spooktacular Insights to Help Your Small Business Boost Sales
Discover the tricks and treats that can help your business make the most of TikTok this Halloween
Find out how to use Halloween to connect with TikTok's engaged community for your small business. Discover TikTok Halloween trends, hashtags, inspiration and more. With TikTok's dynamic and immersive platform, your small business can shine in an innovative and festive spotlight, igniting connections with potential customers during this high-energy, thrill-filled season.
From costume trends on #halloweencostume to the mesmerizing artistry of #halloweenmakeup, TikTok thrives on ingenuity and self-expression. This Halloween season, shoppers will turn to TikTok as the source of inspiration for costumes, decorations, entertainment and, of course, shopping — a prime platform for you to captivate fresh audiences and boost sales.
Did you know?
1 in 3 TikTok users said TikTok played a role in Halloween-related purchases or gifts last year¹
62% of TikTok users who made a Halloween purchase said they were inspired/got new ideas from TikTok²
Trending TikTok Hashtags
Hold on to your broomsticks! Hashtags are one of the easiest and quickest ways to tap into TikTok’s Halloween frenzy. By writing a sentence or two using a variety of Halloween-themed hashtags, you can boost your post’s visibility and engagement:
Small Business Spotlight
NEST New York launched an 8-week campaign to drive brand consideration and generate website traffic during peak holiday selling season. Check out the results!
6M+ impressions
59.7K+ clicks
0.97% CTR
Discover more tricks and treats that can help your small business make the most of TikTok this Halloween, including:
Our recommended product solutions to reach your target customers and boost sales
Creative trends and best practices to help you embrace the spirit of Halloween with TikTok as your creative canvas
👉 Download the TikTok Halloween playbook today! 👈
TikTok Marketing Science US Custom Halloween 2022 Survey via Suzy. April 2022. Base: US TikTok users 18+
TikTok Marketing Science US Holiday Shopping Behavior Research conducted by Walnut Unlimited October 2020