Cannes Lions 2023: Creative is easy on TikTok
This year at Cannes, we're shining a light on how brands can unlock and scale creativity to reach, connect and collaborate with our community.
Missed out?: Experience our Cannes Lions 2023 recap below!
Next week marks the 2023 edition of the Cannes Lions International Festival of Creativity, where brands and marketers from around the world come together to celebrate creative excellence in advertising.
TikTok is entertainment that drives impact. And creativity is the source and the result of entertainment on the platform, inspiring communities to take further action.
This year at Cannes, we're shining a light on how brands can unlock and scale creativity to reach, connect and collaborate with our community. Keep reading for an in-depth preview of TikTok's sessions at Cannes 2023.
Visit TikTokCannes.com to see the full schedule. Can't make it? Follow @TikTokforBusiness for updates.
The most valuable variable
Creativity is a skill that can help navigate uncertainty, test new directions, and grow your influence. Join us for this two-part session to be inspired by how TikTok is bringing creativity back to advertising, and providing a unique space to genuinely progress culture. In the first part of this session, TikTok's Sofia Hernandez, Global Head of Business Marketing sits down with Kate Jhaveri, Head of Global Marketing, to discuss TikTok as a platform for creativity, community, and driving culture—and what that means for brands. In the second part, Krystle Watler, Head of Creative Agency Partnerships, will be joined by guests from Taco Bell to learn about the creative process behind the brand's award-winning work on TikTok.
The future of creating
The way we work is as important as the work we create. Come join us as we explore, rethink and prepare ourselves for the future of creating that is characterized through greater customization for audiences, more specialized collaborations and partnerships, and expanded experimentation. In this four-part session, TikTok's Melissa Yang, Khartoon Weiss and Adrienne Lahens will be joined by special guests from Wendy's, Adobe, and Smartly.io. to discuss the latest developments in this era of creativity, how TikTok is innovating to drive more effective and impactful work, and how brands can stay at the forefront of creativity.
Why TikTok is key to the new era of video
The world of video options is exploding and traditional media silos are collapsing. TikTok is at the forefront of this transformation with unparalleled audience growth and cultural influence. Join TikTok's Soniya Monga and a special guest to learn how brands and agencies are leveraging the power of TikTok to supercharge their video investment strategy.
The wonderful world of commerce
Join us as we discuss a new era of commerce, the opportunity for brands on TikTok, and give you the toolkit for success in 2023 and beyond. Hear from TikTok leaders Shant Oknayan and Sandie Hawkins on TikTok's commerce successes and future plans through a fireside panel with some of our most successful global brand partners. Find out how brands are launching on TikTok Shop, and finding new ways to connect with shoppers.
Who are today’s gamers? Understanding the modern gaming audience
Gaming is no longer just an isolated activity; it has become a part of everyday life and mainstream culture. As the gaming community has grown, a diverse set of personas has emerged, ranging from fashion experts to fitness enthusiasts, from connoisseurs of food and drink to keen travelers and tech gurus. TikTok's Assaf Sagy, Head of Global Gaming, and Rema Vasan, Head of Global Gaming Business Marketing, will be joined by our partners to delve into who the gaming community is, what their motivations are, and explore the various aspects of gaming communities. We will examine how gamers have impacted other areas of culture and how gaming has extended its influence far beyond the gaming world.
TikTok has ushered in a new era of entertainment, which is changing the game for advertising. We're giving brands and marketers the tools to be creative storytellers and meaningfully engage with the TikTok community.
We'll be on the ground bringing you the latest updates from Cannes! Follow along at @TikTokforBusiness for a look into all the exciting moments, product news, best practices, and insights happening at Cannes all week long.