The Roundup: Creator-led campaigns

The Roundup: Creator-led campaigns

November 12, 2021

Success Stories

TikTok is a place where authenticity is rewarded, and this is true for brands as well. The most impactful ads on TikTok feel natural and authentic to the platform. More and more brands are embracing this idea, making entertaining ads that users actually want to watch and engage with.
 
One of the most effective ways for brands to show up authentically is by partnering with popular TikTok creators who already know the platform best and how to connect with audiences at scale. The most successful brands are not just partnering with these creators, but actually letting them steer the creative in their unique voices and styles. This allows for total authenticity, which is key to resonating with the TikTok community.

Welcome to The Roundup, an all-new content series where we spotlight some of the most interesting and successful campaigns on TikTok. Each issue will cover a new topic as we show you exactly how brands are leveraging TikTok to drive real business results.

For the first issue, we will focus on creator-led campaigns. By downloading the PDF below, you will learn about five brand campaigns that drove strong impact by empowering creators to do what they do best: make entertaining TikToks that fuel engagement and inspire action.

Don't wait! Click below and get inspired for your own creator-led campaign today.