Celebrating Father's Day on TikTok

On June 19, families all over the United States will come together to celebrate Father’s Day. Fathers are showing up on TikTok to share their experience and shed light on the many roles they play. This year, make a point to connect with all the dads, stepdads, grandpas, or father-like figures on TikTok. Reach and engage dads and gift-givers ahead of Father’s Day this year with these helpful tips and tools.

Share customers gifting and unboxing your product 🎁

Connect with families on TikTok by sharing how fathers are reacting to your product. Invite customers to share a testimonial or film their dad unboxing a gift from your shop. Authentic customer reactions can build brand credibility and generate excitement about your business.

Make your content fun 🎉

Get creative and have fun with your content. Just remember to stay true to your voice and your brand identity.

Engage with your TikTok community by using popular sounds, participating in hashtag challenges, and interacting in the comments section. Bonus points for clever wordplay and bringing humor into your content.

✨ Find inspiration ✨

Showcase your products 🤹

Make it easy for your audience to find the perfect Father’s Day gift. Highlight a variety of products and services that fit a range of budgets. Use the opportunity to show that your business has something for every dad, from the sports lover to the master chef.

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Show your value 💯 

Potential customers want to know what sets your product or business apart. Highlight what makes your business unique and why customers should choose your small business. Do you give back to the community? Are your materials sustainable? Share what you have to offer by speaking directly to the camera or using captions or voiceovers.

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Help your videos reach more people 📝

Use our Always-Engaged approach to win TikTok by keeping your content dynamic and reaching your target audience:

👉 Produce creative, organic content to learn what works for your business and build and expand your community 💡

👉 Use paid ad campaigns to reach your target audience and get insights about your community 📈

👉 Leverage the power of creators to engage and capture new audiences 🎨

👉 Be mindful of video best practices, like shooting high-res, short (think around 30 seconds!), vertical, full-screen videos with noise 📹

👉 Use e-commerce best practices, like showing off your product from new angles, using captions, and clearly stating what you have to offer 🛍️

NOTE: Please see our branded content pages for details about the branded content toggle and our policies that set out what can and can't be posted as branded content on TikTok.

Sign up for a TikTok For Business account and start advertising to connect with dads on TikTok.

Source:

TikTok Marketing Science, Global Creators Like Me Study, 2021, conducted by Hotspex