Coppel Father's Day
Transforming Coppel's Father's Day Campaign into a Creative Success with TikTok Creative Exchange
The Objective
Creative Innovation on Father's Day
Coppel aimed to enhance visibility and drive sales during Father's Day through a creative and entertaining strategy. With the objective of improving CTR metrics and reducing the cost per session on Coppel.com, the brand seized the opportunity to implement TikTok First Creatives.
The Solution
Optimized CPA and High-Impact Strategy for The Hottest Week
The Father's Day campaign of Coppel backed by TikTok Creative Exchange not only reached the initial goal of increasing visibility and purchases, but also proved to be a profitable and strategic investment for Coppel.
Since the objective was to boost a specific creativity for the Father's Day campaign, the collaboration with TTCX allowed for the creation of tailored content pieces with the implementation of the Video Shopping Ads (VSA) campaign.
The strategy not only boosted creativity, but it also optimized the production of TikTok videos, avoiding creative fatigue and guaranteeing an effective connection with the audience.
The results
Increasing significantly compared to previous year
The results speak for themselves, they show the effectiveness of the strategy: an impressive increase of 3.9x in the View-Through Rate (VTR); 14% more Click-Through Rate (CTR); a 71% decrease in the Cost Per Acquisition.
These figures reflect the success of the collaboration with TTCX and they highlight its capacity to boost significant results in key marketing metrics. The campaign also lifted the Ad Recall by 4 points, which means that, thanks to the Father's Day campaign on the platform, over half a million people said they remembered the campaign.
The combination of innovative creativity and the TTCX platform resulted in a successful case that highlights the importance of adapting to new trends and making the most out of specific tools to maximize the impact of key advertising campaigns. Coppel has set a benchmark in its advertising initiatives, demonstrating innovation and a forward-looking perspective through the use of TikTok Creative Exchange.
Source: TikTok Ads Manager & Brand Lift Study (with statistical significance by 90%)
**This is a TikTok case study. Past performance does not guarantee or predict future performance
Coppel achieved an exceptional impact with the Father's Day campaign on TikTok. The choice of TikTok First Creatives backed up with TikTok Creative Exchange turned out to be a key factor. The collaboration with TTCX allowed for the creation of tailored content, generating more retention and participation from the audience. The strategy promoted connection with customers, standing out because of its innovation and success. TikTok became a strategic ally, offering a unique platform to build our brand. The experience of working with TikTok made the difference, positioning Coppel as a leader in innovation and authentic connection with the audience.
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