Increasing conversion through complete payments and higher value orders with TikTok ads and Value Based Optimization
Lifetime Luxury strives to provide products that will elevate your day to day living. The interest of their customers keeps them motivated to continue pushing out the greatest products with the best prices. In previous campaigns, Lifetime Luxury experienced low conversions during their campaigns even though they adopted creative best practices into their videos. With this new campaign, Lifetime Luxury's goal was to lower lower CPAs while increasing their overall campaign conversion.
Lifetime Luxury ran a beta test Value Based Optimization (VBO) campaign, looking to lower CPAs and drive higher conversion. They kept their targeting broad as the VBO feature was in beta testing and, with the help of TikTok's targeting recommendation, were able to reach 7 interest and behavioral audience segments. Lifetime Luxury centered their content around products they physically sell such as a car holder that adds convenience and flexibility for any car owner. All of Lifetime Luxury's creatives for this campaign included a plethora of TikTok best practices (voice over, music, product shot in first 5 seconds).
After one week of running the VBO test campaign, Lifetime Luxury saw lower CPAs & a higher conversion rate. VBO campaigns optimize ad delivery for value by delivering ads to people who have a potential for becoming high valued customers. Given the success seen in the first week, Lifetime Luxury increased their daily spend and focused on refreshing their creative to build up more momentum with users.
Through this campaign, Lifetime Luxury was able to reach over 200,000 users and had close to 290,000 total video views. Lifetime Luxury was able to cut their CPM/CPAs by nearly 50%, which lead to higher overall conversions based on their targeting efforts. Based on the continued success of this campaign, Lifetime Luxury has again increased their daily spend on their VBO campaign, leading to lower CPAs and high levels of conversion.
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