Regz

The Objective

Pre-launch campaigns are crucial to the launch of new apps in the gaming industry. To build interest in its upcoming game launch and boost the number of pre-registrations, Regs needed an effective ad solution to reach its target audience of males aged between 13 and 44. To quickly capture its audiences’ attention, the app developer also needed a solution that can showcase the game’s winning features through images and videos. TikTok provided a platform that can do so with its Instant Page integration that could seamlessly provide more details about the game.

The Solution

Ahead of the game launch, Regz ran an App Install campaign with Instant Page as they felt that it was a useful way to attract potential gamers. The campaign, set up with a conversion objective, allowed Regz to showcase its striking graphics and interesting gameplay, while leading users through a sleek and seamless exploration journey on a Instant Page – a lightweight native landing page within the TikTok app that loads up to 11 times faster than standard mobile pages. The Instant Page was a perfect complement to the App Install campaign, as users were able to quickly understand the gameplay and develop their interest for the upcoming game without leaving the TikTok app. 

The Results

The two-week campaign produced stellar results, putting Regz on track to a successful game launch. Apart from a record-breaking conversion rate of 46.1%, the app later observed a 30% increase in organic downloads on its first day of launch, reflecting an increase in product awareness before and during the launch. Running a pre-launch campaign allowed Regz to not only develop a list of their most highly engaged new gamers, but also additionally gave them a custom group of audience which can be used in future campaigns to retarget users, driving even more app installs or in-app purchases.