Farmer's Dog

The Objective

The Farmer's Dog is an e-commerce business sending millions of dog meals nationwide through personalized plans, delivering fresh, healthy food to dogs and peace of mind to their humans. The Farmer's Dog team hoped to find new customers on TikTok that would convert into subscribers at a lower cost per acquisition at scale.

The Solution

The Farmer's Dog collaborated with creators who helped craft its message of being the most convenient choice for dogs to eat and live healthily. The business used these creatives to run Spark Ads targeting adults 25 and older in the US who were interested in the Pets category. Through the culmination of progressive audience and creative optimizations, The Farmer's Dog was able to achieve lower CPAs at scale.

The Results

By following TikTok's best practices and scaling spend, The Farmer's Dog has consistently improved its CPAs - reducing them by 62%. The brand was also were able to increase its conversion rate by 5% in just two months.

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