Next Insurance

Objective:

Revitalizing Creativity and Expanding Reach through TikTok creators' Collaboration

As a seasoned TikTok client since 2021, Next Insurance aimed to invigorate its creative efforts and combat creative fatigue. With a focus on testing internal creatives tailored to specific lines of businesses, the company sought to maintain consistent results while broadening its approach. By collaborating with TikTok Creators, Next Insurance aimed to increase the creative volume, to be able to test new concepts which are made by TikTok creators, and use it to reach a more relevant audience on TikTok, particularly among small businesses seeking insurance services.

Solution:

Driving Engagement and Innovation through TikTok Creative Challenge

The company leveraged custom, platform-native creatives by partnering with TikTok creators through TikTok Creative Challenge (TTCC). Armed with detailed briefs and brand guidelines, creators delivered high-quality content in a very short production time that effectively showcased Next Insurance's tailored insurance services for small businesses. These collaborations yielded a rich array of creative styles and approaches, diversifying the company's content library and resonating with different segments of its target audience. Leveraging TTCC expedited creative production and streamlined content review, resulting in heightened lead value and engagement on their website.

Moreover, Next Insurance explored other TikTok ad formats, such as Spark Ads, to diversify its marketing strategy further and extend its reach to a broader audience. These initiatives not only contributed to the campaign's overall success but also positioned the company as an innovative and forward-thinking brand within the insurance industry.

Results:

Maximizing Returns and Engagement through TikTok Collaboration

The collaborative efforts with TikTok Creators and the adoption of diverse ad formats produced impressive results for Next Insurance. By partnering with 20 different creators and receiving high-quality content, the company achieved a 21% reduction in cost per lead (CPL), a 107% increase in budget allocated to the platform, and a 104% increase in the value of TikTok users. Furthermore, the company has been able to run five times more monthly creatives, further enhancing its brand visibility and engagement on the platform.