The Objective
Typology was born from a mission: to demystify skincare with simple, straight-talking transparency. It makes naturally active, effective and sustainable skincare in France. The brand came to TikTok for an exciting Spark Ad campaign, with the main objective being to drive conversions while maintaining an attractive return-on-ad-spend.
The Solution
When Typology initially started running campaigns on TikTok, it was re-purposing creatives from other channels. After analysing campaign results, Typology decided to generate more authentic content by using the most native In-Feed Ad format we offer: Spark Ads. Spark Ads enable businesses to boost their own organic posts or the content of other Creators as TopView or In-Feed Ads placed in the For You feed among user generated content.
By partnering with a popular French Creator to generate a humorous, and engaging video explaining the benefits of Typology’s face serums , the brand was able to produce a totally native-feel ad that fit perfectly within the TikTok environment.
The Results
The Typology campaign used Spark Ads perfectly – utilising user-generated content to reach their target audience in a totally authentic way. When the Spark Ad campaign results were compared against Typology’s previous campaigns, there was an incredible 361% increase in purchases with a 69% reduction in cost-per-acquisition. To top it off, the return-on-ad-spend increased by 105% proving just how effective it is when the right Creator is chosen in line with the target audience.
